Sam Altman, CEO of Openai Inc. , During a media tour at the Stargate AI Data Center in Abylin, Texas, United States, on Tuesday, September 23, 2025.
Kyle Grillot Bloomberg Gety pictures
Openai For the first time, his bills are at the forefront of the most advanced video generation model, along with a new side IOS The app is designed to bring artificial intelligence-Create a video supported by ordinary users.
the Sura The 2.0 model depends on a previous version this year as a research inspection. Openai said that the new version represents a great leap in physical realism, the synchronization of sound and video, and the novel of multiple stories.
The new application, also called Sora, is only an invitation to start and will allow users to create and revitalize and videos created from artificial intelligence using text or pictures with integrated control elements for safety, ideals, and interest.
The operating program already raises concerns about intellectual property rules.
Wall Street Magazine It was reported on Monday that Openai notifies studios and talent agencies that, unless the subscription is explicitly canceled, may be reflected in the copyrights protected in the content that was created by Sora.
Openai says his approach depends on the current content policies used in its image generation tools.
The company looks at this type of participation, as users restart or point to familiar fictional worlds, as a form of expression of fans and creative play.
Executive officials said they have seen strong interest for users using artificial intelligence to interact with the stories and characters they love, and they believe that Sora offers new ways for people to interact with those imaginary universes.
Openai has also drew a clear line between the IP protected rights and the individual ideal.
Although characters or visual patterns of common privileges may appear unless it is blocked, individuals cannot be created at all – through a router or image – unless verified veils are presented.
This policy aims to give people full control of how and when, and whether it appears in any content created from artificial intelligence.
The application will be launched on Tuesday in the United States and Canada with an invitation system only. There is a professional version, access to the web, and all -developed API.
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