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When people began talking about artificial intelligence agents and aides, the state of use number one It revolves around travel. Can someone watch a video on the Maldives and direct the artificial intelligence agent to start finding flights and hotels, and reserve them smoothly?
We are approaching a similar future as the travel industry begins to embrace AICECANC AI. Kayak boats and ExxpiaTwo of the largest companies in travel reservation said during Vb converting The allocation and changing research patterns means that travel companies can rely on agents to make the source of inspiration to travel a reality.
Matthias Keeler, chief producer in Kayak, said that the company was Experience With this idea for a few years, even take advantage of a partnership with Amazon Alexa. Kayak is no longer launched on Alexa, but this did not prevent the company from providing various search conditions to customers.
“We are striving for this vision for a always available travel agent, an agent and feasibility of artificial intelligence,” said Keeler on the stage at VB Transform. In April, we launched a new test for Agentic Travel Kayak boats; It is a fully -based chat agent that collects ChatGPT power and many different tools. One is searching on the Internet, but we also provide special tools for trips or hotels. “
Kelak said that “works to see us because of this entirely dedicated experience, which does all the heavy lifting for you when you plan to travel.”
While the idea of the agent who directs potential travelers in a proactive manner makes effective planning on the trip, I noticed Expedia Cto Ramana Thumu that there is an accurate balance of beating.
“More and more customer expectations will take place about a smooth experience, from searching to completion of transactions,” said Thomo. “But the most important thing, and the shift that I see is happening, is to seek a balance between the control that the traveler possesses, and the control that we offer to the agent.”
One of the reasons why this balance is necessary is that, increasingly, consumers find an inspiration to travel everywhere. to One of AI’s projectsExpedia decided to take advantage of the increasing impact of travel effects whose flights on Instagram.
Thomo said Expedia’s Flight matching featureWhich was launched in June to US agents, people are allowed to send any public traveler ball to Expedia, and the platform can build a itinerary based on this.
Thomo said that Xperbidia can build this type of artificial intelligence products due to its wide database collected over 30 years. Thumu and Keller emphasized the importance of data in building these allocations, a task that can be difficult.
The allocation can exceed planning a trip based on inspiration or previous preferences, as Keeler said; Ultimately, their platforms and artificial intelligence agents can start to recommend things to do based on the weather on your plan during your stay.
Artificial intelligence helps simplify complexity
One of the cases where companies such as Kayak and Expedia are used to find artificial intelligence that they are useful are “snacks”, or individuals looking for flights or hotels without any intention to book. These are usually people who just want to check the price of the trip or know the amount of hotel costs.
The artificial intelligence systems of snacks can help find their answers, and may even encourage them to go on that trip, because a lot of supplies can be provided to find residence, transportation and activities directly to Expedia or Kayak Front WRANT.
“What I find is interesting when I sparked the Kayak International Boat for a person (he) I can say that we can plan this complex trip without making all searches,” Keeler said. “Every hotel booking site can tell you that the hotel contains a swimming pool, but you have to deepen to find an endless swimming pool. This is the type of question that Chatgpt does a great job, so we have to adapt it and we get it.”
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