The Italian brain rot “loved from Gen Z is irregular and meaningless – and this may be the point

Owens said concerns about brain rot – that it is irregular and meaningless – actually reveals a lot about their attractiveness. Brain rot is a sharp rejection of severe pressure on young people to improve self.

She said, “It is very normal for everyone to need to stop their brains from time to time.”

In the first half of 2025, it made more than 55 million views on Tiktok and 4 million likes, most of them teenagers who were glued to their mobile phones. It is not bad for the cartoon ballet dancer created from artificial intelligence with the cappuccino cup for the head.

Her name is Cappuccina Ballerina. Her smiling face is accompanied by a deep male voice and the creation of a computer that sings in Italian-or at least some Italian. The rest is wet.

It is one of the most prominent figures in the phenomenon of the Internet known as “Italian brain rot”, a series of memes that exploded in the popularity of this year, which consists of unrealistic hybrids created from artificial intelligence with false, false, and Italian narration.

This trend was confused by the pleasure of young people who suffer from stirring a new, transient cultural indicator for the older generations.

Experts and fans alike say that the trend deserves to take care of it, and tells us something about the smallest generation of blog.

A meaningless world, from artificial intelligence

The first Italian figure in the brain was the Tralro Tarala, a shark with blue Nike Sports shoes on his lengthy finances. TRALALERO TRALALA was recorded with an Italian song loaded with a curse that looks like a raw nursery rhyme.

Other characters: Bombardiro Crocodilo, a military plane of crocodile. Lyrill Larella, an elephant with aloe vera and slippers. And Armadillo Crocodillo, Armadillo inside coconut, to name a few.

Content creators all over the world have devised full stories through the funny songs. These videos have proven great popular Alpha generationWho describes anyone born between 2010 and 2025.

Fabian Musli, 26, is called “Italian brain rot experts”. Musli created Musli, an Italian mobile who lives in Germany and works with Amnesty International through trade, in March. Soon after, the Mosele video of Italian characters in the brain in an underground delirium got about a million views overnight. It amounted to 70 million.

Although hysteria slowed the absurd sub -models, Mosle said that the characters have exceeded the digital world and have become an indelible part of pop culture.

“It is a quick feeling, but it also looks real,” said Musley.

This summer, one of the most popular games on Roboxthe Free online platform Nearly 111 million users have been named, “beanrot”. The goal of the game, as the title suggests, is to steal brain rotting characters from other players. The most popular characters, such as Tlaaleero Tlalala, deserve more money in the game.

Sometimes, game officials – who are also players – to steal the characters, a step called “misuse of the supervisor” that sent many children and adolescents madly. One video of a small child crying hysterically has a stolen character 46.8 million views on Tiktok.

It is not supposed to be logical

In the other than the old world, some made a true copy of the characters of the characters, while others have created realistic plays.

The illogical songs sometimes drew to issues in the real world: one section of crocodiles Bombpero sparked anger because of the mockery of the war in Gaza.

But in the end, most videos are ridiculous and ridiculous.

Musli said that Italian consumers in the brain are not largely concerned with how pictures are linked to what is said or sang. Often they do not care about the illogical Italian translation into English.

Musli said: “It is funny because it is nonsense.”

“Seeing something is very dark, somehow, and away from the ordinary, it breaks all the rules we expect to see on TV – this is very attractive.”

The rise of brain rot

Italian brain rot did not go viral in a vacuum. Brain rot, Oxford University 2024 Press The word of the yearIt is defined as anesthetic to the intellectual state of “excessive consumption of trivial or unlimited materials.”

It can also be used to describe the content of the brain itself.

Many content falls in this category. Consider videos of the game “subway Surfer “Splitted-Screned next to the full episodes of TV programs, or” Skibidi Evalet “, an animated chain that includes toilets with human heads that come out of the vessels.

Those who are not chronic online may retreat instinctively on the term brain rot, with its mysterious connotations, especially concern about Possible damage to social media For teenagers rising.

When the brain rot was crowned a year, the President of the Oxford Casper Graolol Languages ​​said that the term speaks to “one of the dangers of virtual life, and how we use our free time.”

Emily Owens, 33, agreed to a children’s media researcher, that endless passes are the risks of young people. But she said anxiety about brain rot is misleading.

She said, “It is natural that” the width of the thing that the newer generation is doing with fear and doubt, “noting how past generations had similar concerns about the harmful effects of the books, television and even the novels at the same time.

Owens said concerns about brain rot – that it is irregular and meaningless – actually reveals a lot about their attractiveness. Brain rot is a sharp rejection of severe pressure on young people to improve self.

She said, “It is very normal for everyone to need to stop their brains from time to time.”

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