The goal of self -trenches

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Self -check -up, and targeted shoppers are not happy with that.

The target pulled the plug On many self -examination machines. The retailer announced that it will now be determined by self -examination for customers who have 10 elements or less. Those who have later vehicles will be directed to the exit corridors, which the company says is expanding to improve efficiency.

According to the goalInternal experimental tests showed that the new policy improves speed and customer satisfaction in specific stores.

But industry experts say the theft is a major reason behind the transformation.

Two of the Wal -Mart stores remove self -examination machines, as the retail giants restore to the self -service option.

Customers who use self -exit stalls in the target

Customers who use self -examination kiosks in Manhattan, New York (Lindsey Nicholson/UCG/Universal Images Getty Images/Getty Images)

The goal was to struggle with amazing losses due to what retailers called “shrinkage”, a term that includes Errors of theft and the stolen. In 2023, the company told nearly $ 500 million of shrinking losses compared to the previous year, according to Business Insider.

In one of the dramatic cases that acquired national attention, a woman in California was convicted of stealing more than $ 60,000 of goods from the targeted stores using self -examination machines during the crime boom 100 visits. ABC7 reported news It will wipe the elements, insert a small coin or an invoice, and simply get out of the door.

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The retail analyst at Globaldata CBS News told CBS News that a self -examination “is an area of ​​the store that people can steal things” and that retailers like Target are returning to reduce the losses associated with theft.

Shoppers do not take the change slightly. Social media platforms and forums erupted with complaints about long lines and decreasing comfort.

Sign up a crowded self -exit opposite the treasurer bus

Self -examined busy at a targeted store in Queens, New York (Lindsey Nicholson/UCG/Universal Images Getty Images/Getty Images)

The Reddit user named @jxbermudez72 has published a local store with a hierarchical space where self -examination machines once stand.

“The goal I live is near self -exit,” the user wrote.

On X, the other shopper has vent, “TARGET turns into Walmart.

Many customers say they prefer autonomy and the speed of wiping their elements. “This is a shame. I hate hating to go to a shelter. I prefer self -checking every time.”

Despite the reverse reaction, Target is not the only retail seller who takes a red pen for self -verification.

A self -exit customer for the target store

A self -examination agent of a targeted store in Queens, New York (Bing Guan / Bloomberg via Getty Images / Getty Images)

Walmart removed self -examination machines from selected sites, including stores at SHREWSBRY, Missouri and Cleveland. A spokesman for the company said that these decisions are based on customer and employees’ observations and that replacing kiosks with corridors with employees that improve the quality of the service.

The public dollar has also declined. In April, the company announced that it will eliminate self -testing of 300 of its stores with the largest stolen. In other locations, the use of self -examination is limited to five elements or less.

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TGT Target corp. 97.37 +1.40

+1.46 %

Meanwhile, five below surpasses self -examination. As an executive head of five below in 2024, Joel Anderson said During the profit call Most sites will use exit operations with the help of assistants, especially those exposed to theft. The company also adds receipts checks, more employees and security guards. Anderson has since resigned from the company.

according to National Federation for sale in retailAmerican retailers lost an estimated $ 112.1 billion to shrink in 2022. In New York City, theft reports jumped by 64 % from 2019 to 2023, based on data from Criminal Justice Council.

Shopping carts

Shopping carts outside a targeted store in Albani, California. (David Paul Morris / Bloomberg via Getti Imachurs / Getty Pictures)

Online markets such as Ebay and Facebook Marketplace have reselling stolen goods. These platforms, as well as unorganized pajamas, have created a prosperous shadow economy that feeds the theft of organized retail.

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Peak Covid-19 PandeMicSelf -examination machines have seen an increase in use because customers sought minimal contact with others. But now that the state of public health emergency has faded, as well as the appetite for unpleasant exit stalls. Many retailers seem to give priority to shrinking self -service.

Target did not immediately respond to the Fox Business request for comment.



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