The goal creates a self -examination technique

Self -examination systems were a great comfort for Many shoppers, Allow them to avoid waiting times longer in traditional exit lines with cashier. However, those who suffer from blind or have a low vision often face challenges at self -examination stations, which are rarely suitable for their needs.

Steve Decker, director of Accessibility in Target, who is blind and this challenge is known directly, decided to be part of the solution. It has an important role in the team responsible for starting the company from the new self -realization, which aims to make the shopping experience more smooth and comprehensive for customers like it.

“There is not much self -examination that can be truly accessible in the country we realize today,” Dicker told Fox Business: “Thus, it is a really unique solution. Often, you know, blind, people who have a low vision may have some shopping, but the self -examination part is not something we can do.”

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By early 2026, all its stores, thanks to the inputs of the blind community, will be equipped with a new self -examination technology that will make it The current goal of self -realization The system is easier.

The new exit stations will have new features including Braille, high -contrast button, headphone sockets with adjustable controls in the sound level, actual mobility buttons, and a customized information key, as well as a dedicated dedicated control unit developed by Target and ELO, a global technical company known to create a touch screen solutions.

The company merged these features into self -examination systems in more than 100 stores since its pilot in May. By the end of the year, it will be in almost all its stores, with a few hundred hundreds of technology in early 2026, Decker, who was called “Adwani offering”.

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Decker said it is important to realize that there is progress in making the retail experience easier over the years, but this represents first of its kind as it was not just consulted the blind people, but they participated actively in leadership and strategy, and they helped form the vision of this experience.

Decker said: “The result is a solution designed from A to Z with deliberate options that create more independence and dignity in the shopping experience.”

Decker said they worked alongside the National Union of the Blind, which helped them to develop and test the solution in the end last summer. The National Union of Blind is described as the largest and most organic organizer for distinguished people, according to National InstituteS Authentic.

Decker said that being part of the change was “really empowering.”

“It is certainly bigger than me. It is really great to be part of something much greater than yourself, and to influence society to the extent that I am part of it as a blind society,” he said.

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The American Blind Corporation reported estimates from the 2023 national health interview surveying that 51.9 million Americans were at least 18 years old who had been difficult to see. About 3.7 million of them were about the existence of a “major vision problem” even when wearing glasses. More than 300,000 said they could not see it at all.

How to work:

Decker said that a blind person or has a low vision will connect a set of Headphones In the adaptive control unit targeted at home.

Decker said: “The control unit like the touch keyboard with buttons is playing up and down. The directional stocks and then a center button to create choices, as well as a customized information button and a back button to escape from things.” “All this pays the screen reader, and it is just a program that reads what is on the screen with sound claims.”

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Decker said that shoppers will have audio claims throughout the operation, including the time of wiping the elements, how to choose their payment method and how to pay. He pointed out that the experiment reflects the way it moves in the computer, phone and Apple Watch.

Before this show, Decker said he would find himself passing through the regular exit lane. In other cases, he found himself avoiding shopping in the store completely because he was not always an easy experience, and not an easy pill to swallow a person who enjoys his independence.

index	protection	last	Changing	% Change
TGT	Target corp.	87.84	+0.71	+0.82 %

“In the end, we all ask for help from family members, employees, etc.. But personally, I like to be as independent as possible,” said Decker.

“For me, it is really strong to be able to use the same tools that everyone must shop in the same way that everyone does,” he added.