One of the brands of America does not get the response of the façade barrels in which they were hoping when they launch their new logo this week.
This week, one of the most famous restaurant chains in America, deeply rooted in southern food and hospitality – this week is a new appearance.
The amendment to the logo removes the man who sits on a chair and tends to a barrel, and it seems that the line has changed a little.
Photo court
Some people are completely angry, as many go to the extent that its new simple slogan is a sign of waking a virgin barrel.
“She has not lost Cracker Logo. She lost her soul,” X -user books @Deseamerica4, which is read by the CV section: “America is unusually normal.
“This is not an update. It is the annihilation of Americana, warmth, for memory,” she continued. “Congratulations, a crushing barrel. You are now waking up. No one asked this.”
Cracker Barrel lost nearly $ 100 million in trading on Thursday. The arrow recovered a little on Friday, an increase of about 0.25 % late in the afternoon.
The crusher barrel was not immediately responded luckRequest to comment.
The new logo is part of the plan to turn the CEO Julie Fils Massino to the restaurant. She said last year that the series was not “relevant as we were before”, and announced plans to update its list and restaurants. The new slogan is “the roots now more closely to the shape of the iconic barrel and the sign of the words that started everything,” according to what he said a company.
“On the surface, it is a modest update. But when the brand is based on tradition, changing the small design can look like a cultural transformation,” ” Ivan NermanFounder and CEO of Crisis Communications Red BanyanHe said luck. “I touched the nerve because he challenged what some customers felt was sacred about the cracking barrel.”
Is Krakir to rename a great deal of the deal?
The Cracker Barrel ranked mark has already shocked a tendon with some people, especially those who subscribe to a Maga-RILING LIGESELE. They argue that it gets rid of the brand from its deep southern heritage and that the brand has become very sterile.
One Tiktok user He said sarcastic Regarding the new Cracker barrel logo: “I don’t want this nonsense. What made Dei Hire made this slogan?”
steak On the logo, change and reformulate x After @Deseamerica4, with a comment in a style that simulates the social posts of President Donald Trump: “knock on the CEO! Thank you for your interest in this issue!”
While Cracker Barrel “took a stab in modernization and showing cultural importance”, Mary Dylano, AD Agency Marketing Officer MoosylvaniaHe said luckShe lost her old identity.
“This is likely to offend an abuse with the main admirers of the restaurant, who see the vibrant chain chairs, comfortable foods and nostalgia to nostalgia to the elements that make the sprayer feel like at home away from home,” said Dylano, who helped bring the famous brands like Pink Whitney to the market.
Although the new logo was “more than a tablet more than a comprehensive repair,” he said Tenyse WilliamsAssistant Digital Marketing Teacher at George Washington University and Central Florida University, he seems greater due to the political climate in which we work.
Williams said: “The crusher barrel is a nostalgia for many, especially customers in the south and west, who feel ownership and pride on the brand,” Williams said. luck. “For the brand whose slogan has not changed since 1977, even small changes on a symbol can feel upset.”
Nerman has argued, however, the new Kurrmir barrel slogan does not erase its legacy. Instead relieves her image.
He said: “The Cracker barrel has long been bent in a copy of Americana I felt in time.” “This update indicates that the brand finally recognizes that the world surrounding it is changing, and wants to be part of this future.”
https://fortune.com/img-assets/wp-content/uploads/2025/08/GettyImages-2231354123-e1755887169609.jpg?resize=1200,600
Source link