The expert says: The presence of a personal brand in the work is essential for application.

Goldi Chan knows how to put herself there.

Chan, the founder and head of the Warm Robots Content Agency, is also a repeated head and a Top LinkedIn voice.

However, it describes itself The introverted heart – who made a challenge in developing her career.

“I think that many people reduce introverted people in the workplace,” she says.

According to Chan, building a Personal brand It was the key to its success. Earlier in her career, Chan worked “completely behind the scenes” in various marketing roles and social media, she says.

In 2017, she started publishing short videos about brands and marketing in pop culture on LinkedIn, which was tested for her video feature at the time.

Creator was not a content at the beginning her plan: “I really thought, I will do it until I get my next time’s full -time job,” Chan recalls.

While she was among the roles, she posted more than 800 consecutive daily videos – a pace not necessarily recommended “unless she never wanted to sleep again” – and soon attracted a large audience.

Today, it has more than 100,000 followers on LinkedIn, and this platform has helped her to obtain new roles, get a book deal and share expert advice as a contributor to FORBES.

“My personal brand has grown through a lot of consistency and hard work,” she says.

Chan writes about how introverts can raise their professional life in her next book “Introverted Personal brands” Which for the first time in October.

If the idea of a personal brand looks frightening, then you have to think about it as “something in your career that knows you for it”, whether it is a tendency for you RhetoricThe convergence of colored solutions or the humorous LinkedIn posts.

The development of a strong personal brand can help introverts bring their talents to the forefront and enhance their career, as it says: It allows you to form the story that others tell about you. “

What still look scary? Chan hears it a lot.

“I had a lot of introverted people who came to me and said:” I am very terrified of cultivating my personal brand because I do not want to put myself there. “

Chan was feeling the same way. To fight it Social anxietyShe challenged herself to speak with a new person in her local cafe every day for a month.

She says that a small and consistent one procedure can help you get out of your comfort area.

If you are tense from communicating with professional communications, then obligated to send one Networks Send an email per month, says Chan. Are you trying to develop online presence? Publish one update per week.

“The more you do it, the easier it is to continue,” she says.

Keep in mind that your personal brand is only online. According to Chan, participation in social events such as hobbies or intetups can contribute to building your brand.

for you Unique interests She says help you distinguish, and you may be surprised by the opportunities that arise.

“A personal brand is never created,” says Chan. “Participating in groups of interest to you, even if you are not directly related to your professional life, can actually help in your career.”

Personal brands describe as “the axis in the center of the speaker.”

“All these different speakers are all the different things that you do, and they all connect again to a central center – so the little things that you do will always help your comprehensive personal brand,” she says.

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