The European Union technology heads believe that Tiktok is to break the bases

It may be tiktok On advertising transparency, in the latest match Companies. The European Commission has officially warned Tijk that its advertising tools are not going out enough, as it is bound Request online platforms to keep a warehouse available to the public for all paid ads that are displayed to users.

Organizers face a problem with data, or not to be provided in the warehouse that Tiktok has done. They claim that Tiktok has failed to provide information about those who paid for ads, and what masses they target, the producer or the exact service that these ads are promoted.

All of this information is used by organizers and researchers to help get rid of harmful content such as fraud, misinformation or coordinated influence campaigns. These rules fall under The European Union regulations adopted in 2022 governs illegal content, transparent declaration and misinformation. Large online platform enforcement (VLOPS) such as Tiktok in the summer of 2023, and To assess whether Tiktok had violated DSA in February 2024.

“Transparency in the online advertisements – which pays and how the masses are targeted – are necessary to protect the public interest. Whether we defend the safety of our democratic elections, to protect public health or protect consumers from fraud ads, citizens have the right to know who they see.” Said VP Henna Virkunen of the European Commission said.

In a statement to the press, a Tiktok spokesman did not agree to the results, saying: “While we support the goals of the regulations and we continue to improve our advertising transparency tools, we disagree with some of the committee’s interpretations and we note that the guidance is delivered through initial results instead of clear general guidelines.” this Tiktok has found itself in hot water with Internet safety organizations in Europe.

Under the DSA rules, the mother Tiktok can be fined 6 percent of its total revenues around the world and are exposed to an improved supervision period as the organizers guarantee any required changes.