The end of the Internet as we know it

The Internet as we know it works on clicks. Billions of them. They nourish advertising revenues, search results, dictate how to discover knowledge, enthusiasm, sometimes, processing. But a new wave of browsers on behalf of artificial intelligence is trying to kill click. They are coming to Google Chrome.

On Wednesday, AI Search Perplexity is officially starting Firing Comet, the designed web browser to feel more conversation than scrolling. Think about it as ChatGPT with the browser tab, but it is resolved to deal with your tasks, answer complex questions, navigate context seizures, and meet your curiosity at the same time.

Pitlexity Comet as “your second brain”, is able to search actively, compare options, perform purchases, broke your day, and analyze information on your behalf. The promise is that he does all this without sending you the pursuit of wild hyperlooking through 30 tabs, with the aim of collapsing “complex workflow in fluid talks.”

“Agentic Ai”

Browsing capabilities such as the comet indicate the rapid development of the artificial intelligence agent. This is an advanced field where artificial intelligence systems are designed not only to answer questions or create a text, but to perform a series of procedures independently and make decisions to achieve the user’s declared goal. Instead of informing the browser every step, the working browser aims to understand your intention and carry out multi -step tasks, and it works effectively as an intelligent assistant within the web environment. “The comet learns how to think, to think better with you,” says Al -Hirah.

The launch of the comet is confused about the direct confrontation with the largest internet gateway: Google Chrome. For decades, Chrome was the dominant gate, as it constitutes how billions were moved on the web. Every query, every click, every advertisement. It was all nominated by a system designed to increase the user reaction to the maximum, and thus advertising revenues. The comet is trying to detonate this model, mainly challenging the Internet economy that is moved by the advertisement.

This is not alone in this ambitious attack. It is said that Openai, the ChatGPT maker, is preparing to reveal its web browser in artificial intelligence early next week, according to Reuters. This tool is likely to merge the ChatGPT power with the operator, Openai’s web agent. Openai, which was launched as a research inspection in January 2025, was launched, AI’s agent capable of performing tasks independently through web browser reactions. It enhances Openai’s advanced models to move on web sites, fill out forms, applications, and other browser -based tasks.

The “search” operator is designed in web pages such as human, clicking, writing, and scrolling, with the aim of ultimately treating the “long tail” for digital use. If it is fully combined into the Openai browser, it may create a complete alternative to Google Chrome and Google Search in one decisive step. In essence, Openai will come to Google from both sides: the browser interface and the search function.

Goodbye clicks. Hello perception

The stadium in confusion is simple and provocative: the web must respond to your thoughts, not to boycott it. The company stated in its announcement, “The Internet has become the intended mind of humanity, while our tools for their use remain primitive,” and defended the interface like fluids like human thought itself.

Instead of moving through endless tabs and chasing hyperlinks, the guilty is running on the context. You can ask her to compare insurance plans. You can ask him to summarize a confusing sentence or find this jacket that you forgot to refer to immediately. The comet is considered “the collapse of the entire workflow” in the fluid talks, and the transformation of what it had to be dozens of clicks in one and intuitive router.

If this seems to be the end of improving the traditional search engine (SEO) and the death of the familiar “blue bonds” of the search results, then this can be good. Artificial intelligence browsers such as the comet do not threaten individuals and traffic only; It directly threatens the Google Chrome environmental system and the Google Search dominance, which relies heavily on directing users to external web sites.

Google fist slides

Google’s search was already under great pressure from the original original AI like confusion and you.com. It has attracted its own attempts to integrate deeper intelligence, such as the experience of obstetric research (SGE), sometimes criticism of the production of “hallucinations” (incorrect information) and embarrassing summaries. At the same time, Chrome, the dominant Google browser faces its own identity crisis. It is discovered between trying to maintain the huge advertising revenue pipeline and respond to a wave of artificial intelligence alternatives that do not depend on traditional links or clicks to provide useful information.

The comet not only avoids the old model that the advertisement, but it mainly breaks it. There is no need to sort 10 blue links. No need to open 12 tabs to compare specifications, prices or user reviews. With the comet, you just ask, let the browser do work.

A browser coming from Openai can deepen this transformation shift further. If it is already designed to maintain the user reactions to a large extent inside a ChatGPT interface instead of linking, it may effectively create a completely new environmental system and beneficiaries of the information. In such a future, Google Chrome is no longer an indispensable gateway for knowledge or trade.

What is at stake: redefine the Internet

If the Comet or Openai browser succeeds, the effect will not be limited to disrupting the research. They will re -determine how the entire internet works. Publishers, advertisers, online retailers and even traditional software companies themselves may find themselves unique – however, their direct contact with users – through artificial intelligence agents. These smart agents can summarize their content, compare their prices, carry out their duties, and completely overcome web sites and their current fronts.

It is a new high -risk front in war on how humans interact with information and make their digital lives. The artificial intelligence browser is no longer a virtual concept. It is here.