The current fall of Marvel Cinematic Universe can be returned to one moment

From 2008 to 2019, Marvel Cinematic University was the unique smell phenomenon that stood in Hollywood like the Great Colos. The property was aggressive and good money, as multiple chapters were launched every year and rewriting traditional cinematic novel to a micro -contest and interconnection. MCU was mainly a wide -ranging TV series, with each movie as one episode. Thus, after a certain number of “episodes”, the exhibition will contain the “conclusion of the season”, where multiple personalities of the previous chapters cooperate to fight very strong. The “chapters” (and still) was referred to as “the stages” and – from 2008 to at least 2019 – the stages would carefully decrease from the hints that involve an upcoming threat. Thanos is coming, Stones Infinity Stones, etc.

Fans ate. The fans agreed on MCU movies with open bubbles, and write every possible way of intersection. Finally, after 11 years and 22 films, everything has reached his head with “Avengers: Endgame” for 2019, which is a Crossover Action movie, which includes 40 characters, time travel, half -universe extinction and resurrection. It was an event that fans expected for years, and it was made for a profitable movie, With “Avengers: Endgame”, which achieves approximately $ 2.8 billion at the global box office.

To cool, Marvel Studios “Spider-Man: FAR from the house” released two months after “Endgame”, and it was a kind of “semester of the reward” in the endless epic. We have seen the peak of the narration, and it was time to take a break, breathing, and Reconnoite, and start a new multi -difference story by presenting some new characters, including some extreme prediction about a new villain to fight.

However, Covid theaters and their theaters could have closed all over the world. Marvel Studios did not release another feature film after that until “Black Widow” – which happened in The Infinity Saga – in July 2021. During this closure, MCU was as we knew it was a kind of collapse.

This does not mean that MCU has not received any successes since 2019. One will immediately notice that Jon Watts for 2021 “Spider-Man: No Way Home” achieved $ 1.9 billion at the box office, while Sean Levy in 2024 from Multiverse Comby-Comedy “Deadpool & Wolverine” achieved further success in The dollar. It is clear that MCU is still able to make a lot of money. I will hurry to point out that these two examples were driving nostalgia to the past more than anything else. Both raised the excitement of the audience by employing representatives from the previous Marvel films and throwing them into this mix. These films look like they look more sad than the new steps forward for MCU. It is the easy victory rolls that fed the service of fans, and its popularity only proves that the property is stagnant.

This also does not mean that MCU has not been coming out of high -quality movies since 2019. I am very fond of the long time and the narcotic science fiction that Chloe Choose “eternal”, a film where ancient organisms with great energy must choose between protecting humanity or, mainly, killing their God. I also loved Jakeer “Thunderbolts*”, “, A film on depression and shock that the superheroes attach to their practitioners. Likewise, “Black Panther: Wakanda Forever” from Ryan Cooger has amazing scientific designs and strange kingdoms under the sea. Interesting things still get out of MCU.

But we certainly can all agree that the MCU, as a whole, has grown it since 2019. The sudden interruption of Covid forced the concession to take a stop until 2021, and its slow crawling no longer returned to the theaters-along with a busy record or Miss in Disney+offers-did not prove confidence. I felt that MCU became no direction, causing noise levels to decline. Even the primary concept of continuous multiple epic has not been constantly explored throughout the various films and TV series.

It is worth noting that the MCU has not been the same since the propaganda cycle was broken in 2020. Since then it has become clear that press releases and a fixed release schedule may be the most vital aspect of the success of the property.

The year 2020 was the first year since 2008 that had no MCU versions at all, but this was not the original plan. Before the epidemic, “Black Widow” was supposed to graduate in May 2020, when “Euditivity” arrived in the next November, and even more films that follow in 2021. With this release schedule in its place, the Marvel Studios Marketing Association will be allowed to sell their films at the same speed, and the fans (theory) will remain in the window.

In fact, press data has always been vital for MCU’s success. From 2008 to 2019, fans will be excited to watch one MCU movie because they know that it will directly connect to the next chapters that have already been announced. Each Marvel movie was an advertisement, and fans remained entirely throughout the endless epic.

This is a change with Covid. The course erupted, a year passed, and Marvel Studios rushed to catch up by launching a set of films and Disney+ shows in 2021. Each of these projects made it feel less than an event, so fans began to secede. Even when the MCU returned to the big screen, it did it amid the closure of a large -scale theater, with the “Black Widow” version simultaneously on Disney+ Premier Access. Certainly it didn’t help The “Black Widow” was a movie about a really dead character (The famous Scarlett Johansson name died in “Endgame”) and – this is the key – just preparing things for the future. “Away from the house” already made a break. “Black Widow” needs to feel the first chapter in a new book. Instead, it seemed to be some of the pages that fell from the last pages.

The new book is still not written. Throughout the multiple epic, the MCU was assembled, but it has not been added up. When a good timing press brochures lost their timing, the entire property began to collapse. There is no longer a sense of structure, inevitability or constant noise. There is no restoration. It is too late for MCU.