The Cracker Partnership ends

Craft barrel It ends its partnership with the Prophet, the consulting company behind the failed brand rename.

The series faced an intense violent reaction after unveiling a new slogan and re -designed the stores that the fans have long said stripped of what they loved more than the brand.

The Cracker Barre restaurants, known for the American America, have been re -formulated in a style called Drab and Soulles.

The uproar grew after the company dropped its iconic logo of an elderly man tending to a barrel.

Critics criticized the barrel barrel

The general view of a barrel store in Nashville, Tennessee, on Wednesday, August 27, 2025. (Zak Bennett for Fox News Digital / Fox News)

A press release in March said that the Prophet was appointed to redesign the barrel of barley and the leadership of the new brand marketing campaign.

At that time, the company said: “In cooperation with Cracker Barrel, it focuses on forming a new vision for the brand that will enhance its market share while preserving the unique heritage of the company. This new strategy will reach communication with the brand, restore restaurants, brand marketing campaigns, and the value of the employee’s re -defined employee.”

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Separately, the CEO of the Prophet Michael Dan pledged 4 million dollars in 2020 for the company’s DEI initiatives, saying that the company “will bring members of the black team at each level of the company”, employing a DEI recruiter and providing $ 4 million in Pro Bono’s business to social justice organizations, according to the 2020 Blog Blog.

Fox News Digital did not find any evidence that the obligations of the Prophet Dei were associated with the Craacker Barrel.