The controversy of advertisements on Sydney Sweeey shows how Maga does the weapon of social trends

There is a lot of online talking about the echo rooms and the way some ideas can be amplified when they are stuck in a silo of those similar to thinking. But the controversy earlier this year about the American “Jeans” campaign that includes Sydney Sweeney is an example of how enthusiastic political actors can spoil the isolated discourse from parts of social media and rotate it to a full drama to serve their own means.

According to the data collected by the open source social intelligence platformThe outbreak against the American Eagle Advertising campaign, which was criticize As it was on the way to the offspring and invasion in the egg Supremacists, it was a relatively small part of the conversation surrounding the marketing efforts. From July 16 to August 12, 2025, only 6 % of the publications that mention the advertisement mention the racist tones. But if you flared up the speech on this topic, you think it was the only thing that anyone talks about.

Which – which, For all open measuresBecause right -wing accounts on the Internet monitored some reverse reaction and turned it into the story. By July 27, the researchers found that conservative personalities began to enhance the chosen jobs to clarify that liberals are angry at the ads. This account was used to generate a violent reaction against what they drew as the entire left “racism” about the advertisement of jeans. However, as The New York Times reported In August, most of the publications were presented as a representative of the largest political ideology less than 500 views before amplifying them. Meanwhile, amplification efforts have been made through accounts like Libsoftiktok, which includes 4.5 million followers on Twitter.

The ability to take these smaller accounts that provide criticism and convert them into a list of celebrations of “wakes up the left” with the right online to generate a full news course about the supposed advertisement and the supposed intellectual response against it, and the seizure of the prevailing news coverage, including several Slices on Fox News. The largest period of conversation was not about the advertisement, according to the open measures, the days that followed, but after about two weeks, between July 30 and August 5, when the conservative amplification was at its highest level – and it reached its climax by President Donald Trump on the entire situation and Saying I love the advertisement.

Open measures are also noted, “a larger share of publications that discuss ads also claimed that ads that have echoed in fanatical ideologies in Alt platforms with mostly conservative societies than those that do not exist, indicate that allegations were more popular with liberal liberal critics than liberals.”

There were undoubtedly people who imposed real and real criticism of the American Eagle campaign, but the idea that these voices were somewhat ideal for the entire left simply do not match the data. The right to take a handful of extremist values, and turn them into representatives of something greater, then a full effort is made to decline against that novel, which was inflated in the first place.