Single brands, the direct independence maker company for consumers for external stoves, kayak, and swimwear, were removed from the New York Stock Exchange after its stock was circulated at “low -price low -price levels”, according to what he said.SEC file.
The brand of external equipment became public in 2021, amid a wave of public subscription activity Warby Parker and Allbirds.
- The latter has avoided a similar fate last April, when the New York Stock Exchange released warning To the sustainable brand of the shoes you need to raise the price of its share or get the risk of the stock exchange.
Driving is only the latest setback for individual brands. Earlier this month, the brand warned in10-k file“Our financial condition raises a big doubt about our ability to continue as a continuous concern.” The warning came in the aftermath of the company, which incurred a net loss of $ 113.4 million in 2024, and a cursed deficit of $ 228.8 million. The net sales decreased by 8.1 % during that period.
In addition to the restructuring of the potential debt, it explores operational improvements such as a decrease in the workforce and the closure of selected distribution centers.
The interim president and CEO John Larson told the shareholders in March that individual brands implemented a transformation plan to return the company to profitability and growth. While former CEO Chris Metz made similar promises toWork repairAlmost at the same time last year, this last plan requires reforming the cost structure, marketing approach, pricing and promotion strategies, as well as creating a “metric culture to track actual time.”
The focus on the metaphysical standards and feeding is a polishing of the brand marketing strategy, which was fire in early 2024 after the prominent brand’s partnership with the Snoop Doug rapper in promoting sales. This led to the overthrow of “then” John Meris-even with the advantages of the campaignHe still discussesIn marketing circles.
“Although Snooop ads created a good awareness of the brand last year, we are working on better spending to be more efficient and linking the results that are in line with our goals,” Finance Director Laura Kofi said in a recent profit call.
As Larson pointed out, marketing is the “largest line of our expenses”, which raises the risks to obtain the strategy properly.
This was the report It was originally published by Retail drink.
This story was originally shown on Fortune.com
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