Tommy Lowe, co -founder of Cracker Barrel, says in 93 years that the leadership of the new company does not understand the brand roots or customers who built it.
Tommy Lowe, one of the founders of Cracker Barrel, is speaking against the leadership of the current company, accusing her CEO of being far from the connection of loyal customers in the southern chain.
In an interview with Fox Business, Louie, 93, she criticized Julie Felze Masseno – who previously worked as president From Taco Bell And Matel before assuming the position of CEO in 2023 – to pay the changes that are believed to conflict with the roots of the restaurant.
“Taco Bell is not Craft barrelI told Louis Fox Business. The idea that it reached … does not fit the customer. If you go out and sit on the front balcony and speak with all the customers who come there, it will have a little different look. “
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The co -founder of the Cracker Barre Tommy Lowe, 93, is spoken against the company’s current leadership. (Fox Business / Fox News)
Louis, who helped launch the first crushing barrel with Dan Evens in 1969, argued that The company’s board of directors Responsible as much as he sees as a mistake in the direction.
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“I doubt that they were in a crushing barrel kitchen or have an idea of what their customers are,” Louis said. “It is clear that the council still supports it … and if they were any kind of board of directors, they have cleaned the house long ago.”
Louis praised the recent Cracker Barrel decision to return to his original slogan, which is characterized by the iconic “old timer” that tends to a barrel.

Julie Fels Massen, CEO of Cracker Barrel, graduated from the Brentwood offices building, Tenn. Thursday, August 28, 2025. (Zak Bennett for Fox News Digital / Fox News)
“This is the largest Mallech for money In the world, he said: “… they were talking about 700 million dollars to return them, and it was not worth it.”
The change of the slogan, which was revealed in August, dropped the famous illustration of the man and the barrel that symbolizes the southern hospitality of the brand for more than five decades. The brand renamed was part of a $ 700 million comprehensive reform in all restaurants exceeding 660 years, which also included a renewable list and transferred dining rooms.
However, the move sparked a fierce violent reaction between both customers and investors, as more than $ 140 million has been given the market value of the Cracker at the height of the controversy. president Donald Trump Even her weight, urged the series to return to its roots.

Change the slogan, which was revealed in August, to drop the famous illustration of the man and the barrel that symbolizes the southern hospitality of the brand for more than five decades. (Cracker Barrel / Fox News)
If he was responsible today, Louis said he would focus on the basics.
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“I will attend someone who knows how to run a crushing barrel,” he said. “… I brought someone familiar with business and food … Have you ever tried to eat cold or any kind of rural vegetables? The atmosphere should be hot, and they do not train people.”
Cracker Barrel did not immediately respond to the Fox Business request for comment.
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