The CEO of Sweet Loren was not in its “true” job

In 2006, Lauren CastleCEO of the Fabrin Cookie Paste Empire Lauren El HelouHe was 22 years old, and he had just graduated from the University of Southern California. But after three months, she was diagnosed with lymphoma in Hodgkin: a cancer that arises in the lymphatic system. During the passage of chemotherapy for six months, Castle was wandering on the issue of eating more healthy while discovering what her career would look like.

“After (recovery), my doctor said,” Go to normal and get a real job, “you remember Castle luck. “I was like,” I can’t be normal anymore. Life is really valuable, I want to make sure that I find something passionate about it.

Four years of disgusting companies and restaurants’ jobs and restaurants, I finally found this passion-and turned it into a million dollar action. Today, the brand for the health of the sample is lined up on the 35,000 paths of supermarkets, including chains such as Whole Foods, Target and Costco.

Sweet Loren entered the total sales of total sales in 2024, targeted to reach an amazing rate of $ 120 million this year.

“The goal is to seize the entire cooler dough section, and it really becomes the first player in space,” Castle continues. “While the big players are asleep on the wheel, we know how to talk to the millennium and general Zei, the future shopper … I am really excited about this because he started from a personal need.”

She left her “real function” to serve health awareness files

The New York-based castle was not to start Sweet Loren because of her love for bread-in reality, only a few of it before diagnosing it. While her friends were outside the parties, her illness forced her to change the way she lived, including the way she ate.

After having great sweet teeth, the castle was disappointed because there were no health brands in the cookie dough. Therefore, she took cooking lessons and studied nutrition in days that she did not suffer from cancer treatment, chose healthy foods “high -energy”, and formulated her sweet healthy treatment.

“I started making my own recipe, and I practiced hundreds of hundreds and hundreds of payments. Finally, I (made) these recipes that I liked,” I waited for a moment, like, this is the best cookie at all. “” It was a really scary and negative time in my life into a great power. ”

Castle began a batch to test the test after a set of healthy cookies while making other jobs on the side. During those years, she worked in a public relations company boutique, helped manage a restaurant, and had a role in the wine company. She bounced between the roles she did not fulfill. But survival of cancer – and the desire to convert the nightmare of the disease into a positive thing – was the batch that she needed to start its own business recently.

“Life is short. I don’t want to regret. I was fully aware of my feelings. If I am not in love with something, it was really difficult to make myself doing it.” “It has reached this point,” I don’t like my manager, I don’t want to make money. ”

After three years of trying and failing to find a job that I loved and was enthusiastic about her, Castle pulled the plug and deviated to entrepreneurship in 26.

Now, what has started as a personal necessity is a change in the game for a fans much wider. Castle enjoyed tremendous success by taking advantage of the intense desire for healthy sweet treatments, especially among consumers with allergies or nutritional restrictions. Selling dairy -free cookies dough, dairy -free, pie scales, pizza pastries, pizza dough, Lauren Sweet has reached a place that has flourished since then to a larger movement.

Sweet Loren paid $ 120 million

Castle has already collected a group of cookie fans to make her friends and families test the payments. But her real big break came in 2011, when she entered the baking competition in New York City: the next small brand competition for Culinary Genus. The competition swept, and won the People’s Selection Award and the Judge Award.

Sweet Loren’s was officially on the map, and suddenly, hundreds of families were sent via e -mail via email, requesting new nutrition sensitive options. In addition to the healthy cookie dough she was producing, they wanted to gluten -free and gluten -free treatments.

“As soon as they were released from allergens (products), they became the number one in SKU overnight,” she says.

Castle says its brand is now the number one brand of natural cookies dough in the United States, without supporting private stocks, VC financing, or ads ads.

“It is not as if we pour 50 million dollars in Super Bowl ads and such things. I think it is just a problem.” “They only love the quality of the product, tell their friends and become advocates of this. Because we raise the tape on what the packed food can taste, and what the components can be. It’s more installment.”