The CEO of Lloyds leaves the winner of the “wealthy client” bank bank

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Paying the executive director in favor of the Lloyds Banking Group to develop the “collective wealthy” department leaves the bank after more than a decade, that is, less than two weeks after the launch of the “Prime Minister” service called “the game change”.

Lloyds told employees on Tuesday that Joe Harris would leave her job as an executive chief of the department, which focuses on customers with approximately 100,000 pounds to one million pounds of investment assets, according to persons familiar with the matter.

Harris, who participates in the group’s executive committee, joined LLOYDS in 2014 and held a number of senior positions before being exploited by the CEO of the group Charlie Nun to create a new “Group Group” service as part of his strategy to renew the bank.

Lloyds told Harris staff to leave her role, which she had fought for four years, at the end of June, said the people familiar with the matter.

Over the past four years, Harris has been responsible for expanding Lloyd’s offer to clients in the wealthy group, and reached its peak in its launch last week to serve “Premier”.

The new service includes “an ongoing account with exclusive benefits and offers, financial training and specially designed lifestyle privileges,” according to LinkedIn Post from Harris, who announced its launch.

Banks and asset managers were enthusiastic to reach the wealthy people of the masses while following up the market share in the management of wealth and private banking services.

But the competition is fierce, as the main lenders are looking for companies that are generated to compensate for the net interest revenues in a low -rate environment.

Lloyds said Harris, who informed Jin Oberman, the head of consumer relations, was leaving after “11 successful years through a group of leadership roles.”

In a memorandum of employees on Tuesday seen in the Financial Times, Harris described at the time as a “epic journey”, describing the “national” service as “the change of the game”.

Lloyds previously identified plans to target wealthy customers, including a joint venture with Schrooders. This initiative, called Schrooders Personal Wealth, was launched in 2019 and aims to combine the company’s investment experience with the bank’s large customer base to create financial planning work to compete with the best three players.