The CEO of GWYNETH Paltrow is supported by $ 55 million

Before the launch of the Blueland-free cleaning company in 2019-which was affected by Gwyneth Paltrow and Justin Timberlake- Long live Sarah Paiji y In the pursuit of not to create any trash, the serial pioneer got rid of external coffee, plastic utensils, food packaging, washing the bottled body in bottles and even throwing diapers.

“I did not go to waste with my family for about two and a half years. But during all of this, it was not lost on the fact that the influence on my family was small, small small, Yu, founder and CEO of Bluelland, luck. “This is where I started in this feeling,” Oh, I can have a greater effect if you give others better options. ”

Her husband and two children get rid of non -enjoyable elements such as diluted chips or coffee cups. I went further than using fabric diapers and going to an additional tendency to shop in farmers’ markets.

Territory habits for 2.5 years: reusable diapers, utensils and coffee cups

Yu says that her choice of giving up diapers has shown the extent of its right to the zero waste issue-but it took a lot of work to change routine habits in her life.

“I have begun to carry everything that is reusable: bags, coffee cups, utensils, and straw,” says 41 -year -old. “I turned into the soap bar and shampoo instead of products in plastic bottles. It is recognized that the bars were tantamount to selling more difficult for my husband.”

The CEO of Blueland has also started fertilization, shopping local markets and in green markets for its food for this week. These two and a half years have made it question its consumption, the comfort of the plastic, and if it really needs these waste.

“This type of thinking has spanned every field of my life, and still constitutes how I make decisions today,” says Yu. “This experience helped me raise the tape because I expect it from the products that I brought to my home – and in the end, what contributed to my desire to start Bluelland.”

By establishing a Bluelland, Yoo feels that her work has finally gave environmentally friendly options by selling washing cleaners, dishwasher, toilet hygiene, and soap in plastic -free packages. By 2022, the company I finish $ 100 million in lifelong and profitable sales; Now, its products are developing shelves and grocery bags every 10 seconds.

“When we started, the plastic was still a more partisan. It collapsed because of the party’s lines.” “For today, it is really more comprehensive, which is exciting.”

Transforming the habit into a larger work: Bladeland

It is an overwhelming awareness that we know that the real climate and environmental work should be fixed and popular for progress. Gen z until they continue ActionWith about 45 % of the smallest generations of employees who have already left their job or planned for climate -related breaches, according to 2024 data from Deluette.

But environmentally friendly procedures for one person are a decrease in a bucket what to do, and businessmen like Yoo are easy to become green when it comes to daily work.

Blueland CEO has realized that getting a lot of people on board while being unrealistic waste. So in searching with its founder, John Muscary, they found that the most influential place to start is to reduce plastic packing, which took the largest category of new plastic waste.

In the past six years, Bluelland raised more than $ 55 million, with the funding of 95 % of investors. Among the prominent supporters are Gwenith Paltrow, Justin Timberlake, Adrian Greener, former CEO Lony Nicholas Jamet, Nick Green, former CEO of Green Sweet.

It has sold more than 10 million online products and outside store shelves like Whole Foods, CostecoAnd goal. But helping people understand the task was half of the journey.

“We spent a lot of time when we launched in 2019 we are talking about” Why? “Like, why should people care?” The ultimate goal was only to build a successful work. So education was really fun for me. “