Founder of XX-Xy Athletics and former brand president Jennifer Sey joins’ Varney & Co. ” To form a controversial American Eagle advertisement with Sydney Sweeney.
In an interview published on Monday, the CEO of the American Eagle Outfitters Jay Schottstein said in an interview published on Monday that the company was behind the Sydney Sweeney Jeans, which sparked controversy with some liberal commentators.
“You cannot run for fear,” said Shuttentein. Wall Street Journal. “We are behind what we did.”
He said he told the company’s executives to remain calm and not comment on the campaign, which prompted some reaction to the left. some He argued with liberal media critics This is the Sweeee’s American Jeagle Jeans promoted racist topics and “retreat.”
The CEO assigned a team to monitor social media reaction and survey customers, WSJ said. American Eagle kept the ads in place, which gained interest in favor of “Great jeans”.
People walk after the entrance to the American Eagle Store on August 14, 2025, in Hong Kong, China. (Sawayasu Tsuji / Getty Images / Getty Images)
“Genes are transferred from parents to offspring, and features such as hair, personality and even eye color are often determined,” Suene said in one of the American eagle ads. “Blue jeans.”
The magazine stated that Shuttente, the Orthodox Jews, was surprised by some claiming that the advertisement is promoting the improvement of birth control.
At ABC GMA First Look on July 29, the show was marked by a clip from the University of Kane Robin Landa, which connects Sweeini ads with the proxy improvement movement.
The professor said: “The Torah” jeans “is activating the historical associations of this country.
The American eagle arrow jumps after Trump’s praise of Sidni Sweeini M.
A window of actress Sydney Sweeny was seen in the American Eagle Store window on August 1, 2025, in New York City. (Michael M. Santiago / Getty Images / Getty Images)
“We or his team felt that he or his team felt that the advertisement was offensive.
American eagle Arrows jump 25 % Earlier this month after the profit report in the second quarter, the retailer highlighted the success of the Sweeini campaign.
“The famous falling campaign with Sydney Sweeney confirms that we are the American jeans brand,” said Shottinstein during early September. “We have seen a new selection of customers and a brands aware of the population composition and age races.”
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Sydney Suene at Lionsgate’s “Americana” Los Angeles, which was held at Desert 5 Sot on August 3, 2025, in Los Angeles, California. (Gilbert Flores / Variety via Getty Images / Getty Images)
The American Eagle has successfully admitted its recently launched marketing partnership with Nfl Travis Kelce playerWho participates to the singer Taylor Swift. The company announced last week that it will launch limited design cooperation with the Kelce’s Lifestyle, Tru Kolors.
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Gabriel Hayes and Sophia Compton contributed to this report.
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