The BUBLE BFF is renewed here, focusing on friends groups and community building

As friendship applications continue to obtain popularity, Bumble announced on Wednesday re -launch Grading for friends (BFF) app.

With young generations seeking to expand their social circles, the application that has been renewed aims to help users communicate with new friends outside the individual traditional match that was known to BFF.

The application is based on Geneva, social bumps that focus on society It was obtained last year. This also means that the Geneva application will close. This step should not be a surprise: in Q2 2025Bumble told investors that Geneva has not generated any revenue from June 30.

The company says that the current Geneva members will be upgraded automatically to BFF without losing any of their groups or messages.

BUBLE BFF will continue to provide direct and private direct messages, allowing users to scroll through personal files and chat individually with their matches. However, the new focus on the tab will be new sets.

The addition to the application enables users to participate in chat rooms, planning to rest with new friends, and using an application inside the application to create and track the upcoming events. A company spokesman Techcrunch tells a designer of societies of all sizes, from small groups to thousands of members.

The group tab is now alive, allowing users to create or join groups, but the discovery function will not be available until February 2026.

The arrival of the update comes at a time when there was an increase in applications designed to find real friendships, such as Clockoutand Clyxand Why Amisand TimeleftAnd 222Among other things. While BUBLE BFF has created itself on the market for a longer period than many of these emerging applications, this restart is focused on staying on competition with its competitors.

It also reflects a transformation in the user’s behavior; The company stated that young adults are actively seeking to expand their social networks. In fact, 47 % express their desire to participate in activities, while a similar percentage eager to an online platform allows them to build a society within their local areas.

The increasing focus on its social aspect was part of the Bumple plan for some time, such as I mentioned earlier During her profit call in the fourth quarter 2023.

“Go ahead, we will focus on re -investing to accelerate a bolder strategy for friends, which will focus on building fair and safe friendships through the societies of people who have similar interests who want real contacts,” said former CEO Ladyy Jones at the time.

In addition, the renovated application is launched while the bird faces financial difficulties. In the second quarter, the company witnessed a 7.6 % decrease in revenue, as it decreased from 268.6 million dollars to 248.2 million dollars on an annual basis.