Running Become more One popular form of using TV Years ago, but that was not her last obstacle. The tyrant from broadcasting and cable television means that consumers are still using traditional TV services more than broadcasting in general, even if broadcasting is more popular than either individually. according to Data from NielsenThe flow only overpowered this last obstacle.
Nielsen says that in May, cable TV accounts 24.1 % of all uses of TV and television broadcasting, representing 20.1 % of all viewers, bringing the total 44.2 %. Broadcasting services accounted for 44.8 % of the total viewers, only exceeding joint efforts of cables and broadcasting. This happened in one days, that is, during major events like Mike Tyson-Jack Paul Fighting On Netflix, but the broadcast did not keep this edge for a full month.
The numbers were assisted by adding more broadcasting services to Nielsen standards. The original menu It included the flow of giants Like Netflix, Disney Plus, YouTube, Hulu and Amazon’s Prime Video. It has been expanded to 11 total services It includes now Roku, Paramount Plus, Tubi, Peacock and Warner Bros. Discovery.
The next landing teacher will keep this lead for a full quarter. At the present time, the cable and the broadcast still govern that statistics, Plural 57.6 % of all TV broadcasts in the first quarter of 2025, with a flow of 42.4 %. If the broadcast maintains its current progress, the second quarter of 2025 can represent the first quarter that exceeds the traditional TV and carries the initiative.
YouTube and Netflix win big
YouTube led the road to broadcast services, with 12.5 % of the viewers. Then it is Netflix, which is still the largest video service for the video, a title that is held for a period of four years in a row. Among the first five places Disney via Disney Plus and Hulu, Prime Video, and Rocco Channel.
However, YouTube is the largest winner. Not only does all broadcasting services in the market share, but also have the highest nielsen -top shares and lead the road in a growing segment of free -backed free services, also known as fast services. Other fast services measured by the data company, including Plutotv, the Roku and Tubi channel, combined by 5.7 % of all TV viewing in May 2025, which is more than any individual broadcast network during the same time.
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