IBJR has launched a new campaign that highlights the risk of illegal betting and encouraging bets to use organized platforms.
the Campaign from the Brazilian Institute of responsible games (IBJR) It warns of the risks associated with illegal betting platforms and how to determine those organized by the federal government, with the aim of educating and raising awareness. The campaign was launched on Sunday, August 31, entitled “No more goats in the room” and includes television films, radio spots, airport paintings, procedures on social networks, and exclusive hot sites.
IBJR recently commissioned a study that revealed 51 % of the Brazilian betting market is still illegally working. This leaves the bets at risk of fraud, as well as the borders Collecting legitimate taxes And legal functions.
The campaign will continue between September and December this year, as it plays the term “goats in the room” – a Brazilian version of “an elephant in the room”. In this case, goats or elephants is an illegal bet.
“The goats in the room are a problem that many see, but it must be treated directly,” said Fernando Vieira, IBJR CEO. “The illegal bet is a danger to the bets, who have no person to resort to in the event of fraud, and a loss for society, because it does not generate taxes that will benefit the population.
“The campaign brings this discussion to the general public, promoting education and knowledge, and alerting people to ways to identify the platforms organized by the federal government and thus protect themselves from tricks.”
Where do you find the IBJR campaign
The 30 -second videos will be broadcast on the Broadcast TV in Sao Paulo and Brasilia, accompanied by brief versions of 15 and 10 seconds for the digital video and one appearance exclusively for Bacilia. SãO Paulo will also display radio content, while social media content will be available worldwide.
Topics covered only in the campaign are not limited The increasing problem of illegal bets Only, but also highlights the need to protect the palace, the national influence of money laundering, and the importance of mathematical integrity.
Distinctive image: IBJR
Pamphlet The Brazilian IBJR encourages the bets to use regulatory platforms, amid an increase in illegal platforms First appear on reading.
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