“The Blind Fund” in China, madness, success of Bob Mart Labo Labo

Even Confucius enters the madness of the “Blind Box” in China.

In the main temple in Beijing to the greatest wise in China, souvenirs sell a group of “blind boxes”, and gifts packed in a way that you do not know exactly what the variety of items they buy even after the commitment.

A famous blind box in the store is an ice cream processing with a blessing of Confucius. The worshipers pay $ 4.50, only after opening the candy, read they are a better student or are to have a wonderful future.

The obsession with mysterious boxes through the economy with everyone from travel agents to supermarkets who present their own publications. Fliggy, Ali Baba GroupThe travel service platform, Blind Box, offers up to $ 64 for a trip and forth to Japan, where travelers choose a Chinese departure city and are appointed to one of the multiple options for dates and destinations.

Its headquarters is Beijing Pop Mart He was at the forefront of this phenomenon. It is the company behind Labubu, the Monster doll that resembles Elf created by the Dutch artist Hong Kong Kamp Lung. Labubu games are sold exclusively through the holdings company, Payment of enormous profitsAnd they are in coordination of the same blind box, which could encourage repeated purchases to obtain only a correct one.

Rawan Yue, a 23-year-old student, says she spends $ 55 a month on blind boxes-and she has gambling. RUAN 150 has LaPobo and other dolls of ambiguity.

She said: “The moment you open the square if it is a version you want or a limited version, you are very excited.” “This is something I can bear.”

Labubus prices and other characters sold in Pop Mart on average from $ 9 to $ 30.

Blindness, or “Mangi” in Chinese, increased popularity in China during the epidemic. Pop Mart fill out games and sold online and in sales machines at a time when the Chinese population was at a constant threat of Kovid’s clips.

Chinese consumers, who feel a decrease due to epidemiological controls and slow economy, have turned into budget abnormalities to capture. Buyers can trade games or win proud rights if they are lucky enough to record a rare version that their peers aspire.

Chinese retail stores MerisoWhich is listed on the New York Stock Exchange, offers blind boxes of watches, adhesive, stationery and pens of patience.

Retailing employees in Meriso CNBC told the curiosity about what is inside convincing customers to try their luck and eventually to continue the purchase.

However, the Chinese government, through government media, warned of “irrational consumption” and “addiction”.

In June, the People’s Daily called for a tougher regulations for the direction, especially for children. According to the experts, the official Al -Balad newspaper reported that the practice was a “commercial trap” accurately targeting the psychological weaknesses of minors.