Lisa Harrington is the founder of Portal Porter.As for courtesy Lisa Harrington
The sale on Amazon has become more competitive and increasingly expensive.
BI spoke with elite sellers who make seven numbers in sales about how to choose products to include them.
The main strategies include patent products, market capabilities, and problem solving.
The days when you can choose almost anything to narrate it on Amazon and make profit.
“Every year it becomes more difficult,” Amazon seller seven numbers Lisa Harrington, who included dogs, told the platform in 2013 before they behaved to the doors of the interior cats, for Business Insider. “The year 2013 was easy as follows: make a great product, charge it, do a list, and do not break it. Don’t run out of inventory.”
When Eugene Jayman, Al -Hosari founder A million -dollar seller clubIt began to include fitness and kitchen elements on Amazon about a decade ago, the choice of its product was not dependent on data or standards.
“It was just a 100 % feeling,” he said. “There was not much research regarding what he had traffic because such tools and data were not available at that point, so it was very similar to the search for a product and thinking,” Oh, it seemed great. Maybe I should try to sell it. “
Yale said that The face! cap The product is patented. “I keep away from any Chinese export products that do not have a patent or any type of IP protection, because within two months, if you see a success on a product you import from China, they will sell it by 20 % to 30 % over Amazon and compete with you.”
He explained that a major problem for businessmen in e -commerce in 2025 is competing with Chinese sellers who can cut the broker by manufacturing their own products, then selling directly to Amazon. One way to avoid explicit competition is the sale of patented products that no one can copy.
This is what Harrington does. After a few years of selling the doors of the inner cats, I decided to patented her product.
Harrington designed and patented the doors of multiple interior cats.As for courtesy Lisa Harrington
She said: “My bowel told me that it will be a big problem, and I must really invest in intellectual property, so I found the best lawyer that I can spend $ 10,000 on patent request.” It now has 10 patent products, its brand, PurrFect GateIt is the number 1 selling the cat door on Amazon.
She does not believe that her original product – harnessing dogs, which has benefited sufficiently in early 2010 to finance the Purrvent Gate – will survive today as a non -nursing product.
“I will not be able to earn any money from doing this. In some cases, you are competing with brands that are the factory or have a lower cost of goods, and therefore it is really difficult for the American brand to compete in this way.”
Harrington continued: “I think the success is really in Amazon today, you should have a trench – the trench either something that is obtained in the United States, which is difficult to make, or intellectual property, such as a patent of interest.”
TAM, or the total capable market, is the total revenue for your product if you want to get the entire market.
The TAM account, which you can do by hitting the total number of potential customers according to the average revenue for each customer, will help you to determine whether the market deserves to move forward or not. Is there enough demand?
This is the first question that Yale asks before launching any new products. If the answer is, Yes, the market is large enough, It begins to think about how he can create something that distinguishes current competitors: “What can I do better or different from what is present today, so that I can force and transfer customers?”
At the end of the day, if you are looking to build a permanent brand, “you should be in a market that contains a large tam enough to grow,” added Jayman.
“Launching products that solve problems,” said Yale, who found success in selling products. Environmentable cleaning products Like sewage pods.
“If you start a brand and you are chasing a heresy, you may have a few great years, but over time, your sales will slip with heresy,” he said. If you want to build a brand that has the power of survival, “You do it by solving daily problems with daily consumers.”
Alex Yale is the founder of the brand for cleaningWith the permission of Alex Yale
Start thinking about your life and problems, big or small you face. This is how the works of the cat door came in Harrington.
She said: “I am a cat – I was always a cat lady – and I really wanted the door of an inner cat. When I went online, there was only one option.” What she was looking for was: “It was the perfect thing,” I can do it better. “
Yale recommends choosing a product that people need to buy over and over again. All its cleaning products are consumables – meaning, if its customers love the product, they are likely to return to buy more.
“Selling one -time product you can’t get is very difficult,” he said. This is because getting new customers is difficult and costly. “But my hope is that if someone buys it once, then within six or 12 months, they will return and buy it again, and I will not have to get this customer every time.”
