“The algorithm” from artificial intelligence can come out of the hotel room

Artificial intelligence can lead to surprises in all kinds of places where the bill was supposed to be settled.

Using artificial intelligence by Hirtz (The European Car Auto Rental Company) for a car damage to cars, which is then shipped to the customer, is a new application of technology that crawls to the consumer’s life without anyone noticing. But this will not be the last unexpected amendment to the experience of traveling from artificial intelligence.

Experts say consumers should expect companies to see through the services industry that publishes a similar technology in the future, if not already.

“Companies are seeking to automate the prevention of loss and operational efficiency, we are witnessing the emergence of what I call” the algorithm ” – the systematic publishing of Amnesty International to identify and classify and the director of the Executive Director of the Center for Analysis that has previously been overlooked in business administration. Hartz Program recently. I mentioned In the New York Times, it is the beginning of what McCain describes as a broader shift, and a new error line, in the service economy.

McCain said: “The implementation of these systems reveals an essential tension between operational efficiency and customer satisfaction and fairness.” The question is not simply whether Amnesty International can discover a rented car bumper. “If companies should impose fees on customers for every microscopic deficiency that can be determined by algorithms, but human ruling may condone or regular erosion and tears,” he said.

McCain says that the dialogue between the service agent and the customer on costs will increase in a new term: “The device says.”

Wip the hotel room

Hotels work on their way through these changes, according to Jordan Hollande, founder of Hoteltechreport.com, a research platform that helps hotels find digital and new AI products to improve efficiency.

“I have seen more hotels an experience with artificial intelligence through operations, but not in the same way that Hurtz is used to discover automatic damage and bills. However, we are not far away,” said Hollande.

Some hotels, for example, are already used as behavior sensors to monitor air quality and operate smoking fines or Vaping in rooms. But Holland warns that sensors sometimes lead to false positives.

“Like a person who uses a hair dryer or aerosol spray – guests get a $ 500 fee without lighting ever. It is not difficult to imagine how he can go south quickly,” said Hollande.

But contrary to the example of car rental, most hotels have not yet been automated by the bills step.

Hollande said: “They use Amnesty International more to inform potential problems – such as the room from which the smell of linens does not meet the standards, or maintenance problems – and then fly in a person for the final call.” Currently, artificial intelligence behaves as a very committed assistant from the judge and the jury.

“But it is clear that hotels are heading in the same direction,” he said. “Between seeing a computer that can discover or wear damage in a room, and Amnesty International that analyzes the behavior of the guest or the circumstances of the room in an actual time, the technology is already.”

The risk of the customer’s reaction

In the hospitality industry where confidence is everything, there are reasons for hotels to move with caution. To date, many Amnesty International hotel operators use things like home management efficiency, energy use and guests – but they are careful about when and how this affects the guest directly in a way that can be perceived to harm the experiment.

“There is a risk of a violent reaction if the hotels start photographing the guests based on what the algorithm says only,” Holland said. He added: “If the guests feel that they are watching or nickel and with a machine, then it completely undermines the relationship.”

Modern experience in the hotel industry provides at least one warning tale, according to Holland, in reference to the modified Alexa hotels. “For years, the hot thing was the vocal devices, and this has never signed for this reason,” he said.

A spokeswoman for Hirtz CNBC told artificial intelligence brings monotheism and consistency to the exit process.

She said: “For years, inspections of the car damage caused confusion and frustration. The process was manual, subjective and inconsistent, and this is not good enough for our customers or businesses.”

She added that through the inspections of digital vehicles, Hurtz provides “accuracy, objectivity, objectivity and transparency of the process-which gives our customers greater confidence that they will not be shipped with the damage that did not occur during their rental, and a more efficient accuracy process when the damage occurs.”

Of the 500,000 rents surveyed so far, more than 97 % has not shown any billing damage, according to Hertz, and damage accidents decrease in the optical scanning sites.

Hurtz spokeswoman admitted that the new system is still a continuous work.

“We know that the change in this scale takes time, and we listen, learn and improve every day. As we said from the beginning, our goal through this initiative is to enhance safety, quality and reliability of our fleet and create a more consistent leasing experience for our customers.”

AI excels in identifying patterns, but as you may shorten with subtle decisions that have historically characterized good customer service, according to McCain.

“What makes these systems a special problem is the erosion of contextual rule,” McCain said. Traditionally, commercial relations have relied on human discretionary power to move in gray areas such as “When does abstract tires represent normal use in exchange for drinkable damage?

He said that other companies will see Hirtz closely to see how artificial intelligence experience works, then they jump directly at the opportunity to profit if the use of technology will not lead to the deportation of customers.

Automation against “absolute exaggeration”

Chuck Reynolds, administrative director of Lek Consulting and a member of the company’s digital practice, said that artificial intelligence to recover cost is not yet widespread because companies have not discovered a balance between customer confidence and the implementation of artificial intelligence, and interest, so far, no potential loss in loyalty does not exceed loyalty.

Corporate key to implement these cost recovery tools is transparency. “Although an opportunity for Amnesty International is huge, organizations need to be studied in their inclusion as a group, police or enforcement,” said Reynolds. He added that the warehouses will accept artificial intelligence as part of the experiment, if the companies are fair and visible and the design of artificial intelligence experience with sympathy.

“I have artificial intelligence focusing on customers in essence,” Reynolds said. “The organizations do this without thinking about the entire process will face challenges with internal adoption and customer adoption,” said Reynolds.

Customers should expect to see more technology that HERTZ publishes in different places, according to David Rivera, Professor of Hospitality and Tourism at Flagler College. In addition to hotels, the future can include restaurants that use artificial intelligence to detail the paintings to ensure accurate bills. But Rivera says that all this is done with the goal of operational efficiency rather than punishing the customer. Rivera said that the use of artificial intelligence in hospitality develops from the collection of negative data to the active use of decision -making tools in the actual time Mini bar in your hotel room.

Rivera said: “The common thread is to increase operational efficiency, conscience of augmented guests, and automate traditional manual tasks, with a layer of accountability and transparency for both the guest and the provider.”

Not everyone is on this opinion, however.

“This trend is exaggerated in excessive capabilities of artificial intelligence solutions,” said Daniel Keeler, CEO of the flow of flow of flow, which provides data collection and data analysis. “This special use of Amnesty International does not increase efficiency. It examines the customers of the small margin service companies that look forward to absorbing additional money from the experiences of the guests.”