The advertisement created by AI in Vogue’s AI is not only about fashion

Sarah Murray Remember the first time that she saw a artificial model in fashion: it was 2023, and a beautiful young woman wore Levy Denim Dress General. Murray, a commercial model herself, said that she made her feel sad and exhausted.

The iconic Denim Company cooperated with Ai Studio Laland.ai to create “diverse” digital fashion models for more comprehensive ads. As for the industry, it has failed for years to employ various human models, the reverse reaction was quickly, as New York magazine called for the decision.Artificial diversity”

“Modeling as a profession is already difficult enough without the need to compete with new digital standards now of perfection that can be achieved with artificial intelligence,” Murray told Techcrunch:

Two years later, her fears doubled. Trademarks continue to experience models created from artificial intelligence, to the panic of many fashion lovers. The latest uproar came after the Vogue’s JULY Print printing release an advertisement with a typical model for brand: Tress Tress, gneeger, lips, pouty lips. It embodied the standards of beauty in North America, but there was one problem – created from artificial intelligence.

The Internet was screaming for several daysIn a large part of it because the beauty created of artificial intelligence appeared in the popularity, which is the Bible of Fashion that dictates what is unacceptable in this industry. The form of artificial intelligence was shown in an advertisement, no The spread of liberation is popular. Vogue Techcrunch Met Met Met Residents was told.

For many, the advertisement against the opening article is a discrimination without difference.

Techcrunch spoke to fashion models, experts and technicians to get to know the place where the industry is now heading, as it seems that Vogue has put a character to agree to technology that is preparing to change the fashion industry significantly.

They said that the drama of guess sheds light on the questions that arise in the creative industries to which silicone fingers of artificial intelligence touched on: when Amnesty International can be done by high -quality by artificial intelligence in a small part of time and cost, what is the goal of humans? In the fashion world, what happens to humans – models, photographers, designers and designers group – perform these jobs?

“It’s much cheaper”

Sinead Bovell, Model and Founder Road Organized Books about CGI models for Vogue Five years ago, Teccrunch told that “e -commerce models” are threatened with automation.

E -commerce models are those that make up ads or expose clothes and accessories to Internet shoppers. Compared to high -end fashion models, whose amazing appearance is often displayed in liberation differences and on the runways, they are more realistic and relationship.

“E -commerce is the place where most of the baking and butter models are made,” Boville said. “It is not necessarily the way of typical fame or typical position, but this is the path of financial security.”

This fact works directly with the pressure you feel many brands to automate such buds. Paul Miclot, a technical technician with luxurious brands, said that it is simply assigned to work with live models, especially when it comes to photographing her in countless clothes, shoes and accessories.

He told Techcrunch: “Artificial intelligence now allows you to start photographing a flat product, putting it on a realistic virtual model, and even placing this model in a coherent environment, as it produces pictures similar to the original fashion opening articles.”

He said the brands, in some respects, do so for a while. Mouginot, a Frenchman, was martyred with French retail traders, for example, on a company that has used virtual models to sell clothes since at least 2013. Other brands like them are like H & Mand mangoCalvin Klein also resorted to artificial intelligence models.

Amy Odel, Fashion writer And an author recently published Biography on Gwenith PaltrowSimply put it: “It’s much cheaper for (brands) to use artificial intelligence models now. Brands need a lot of content, and only add. So if they can save money on their printed advertisement or their Tiktok extract, they will work.”

PJ Pereira, co -founder of AI AD Silveside AIHe said it really comes widely. Each conversation he had with fashion brands about the fact that the entire marketing system was designed for a world where the brands produced only four large pieces of content per year. Social media and e -commerce has changed this, and now you need anywhere from 400 to 400,000 pieces; It is very expensive for brands, especially small brands, to keep up with.

He added: “There is no way to expand a range from four to 400 or 400,000 with only modifications of the process.” “You need a new system. People are angry. I assume that this is related to taking money from artists and models. But this is not what I saw.”

From the “various” models to the Ai deities

Murray, a commercial model, realizes the costs of using artificial intelligence models, but only somewhat.

She regretted that brands, such as Levi’s claim, only aim to complete human talents, and not get rid of them.

She said: “If these (brands) have the opportunity to stand in a line in an open call, they will know about the endless quantities of models, including me, which will dream of opportunities to work with their brands.” “They will never need to complete anything fake.”

It believes that such a shift will affect “unconventional”-thought, various commercial models, such as itself. This was the main problem with Levi’s advertisement. Instead of employing a variety of talent, he was artificially generated.

Bovell calls this “robot’s cultural seizure”, or the idea that brands can only generate some identities, especially the various, to tell the brand story, even if the person who created technology has no same identity.

Although Pereira argues that it is unrealistic shooting every dress on every type of models, this did not calm the concerns that many various models have about what will happen.

Murray said: “We already see unprecedented use of certain conditions in our contracts that are concerned that we may sign our rights for a brand to use our face and anything that can be recognized as ourselves to train artificial intelligence systems in the future.”

Some see that the most important models are generated as a way forward in the era of artificial intelligence. Sarah ZifA previous and founding model of the model alliance, working to pass Fashion Workers LawWhich requires brands to obtain clear approval of the model and provide compensation for the use of digital reports. Mouginot said this allows models to appear on several buds on the same day and may generate additional income.

This “precious when the desired model is already traveling constantly.” But at the same time, whenever the avatar is set, human action is replaced. “What does a few players gain can mean less chances of many others.”

If there is anything, Bovell said that the tape is now higher for models looking to compete with the distinguished and the number. I suggested that models use their platforms to create their personal brands, disperse themselves, and work on new revenue flows such as podcasts or brand approvals.

She said: “Start seizing these opportunities to tell your unique human story.” “Amnesty International will not have a unique human story.”

This type of project planning mentality has become a table through industries-from the press to coding-as artificial intelligence creates conditions for the most self-directed learners.

A room for another look

Mouginot sees a world in which some platforms stop with human models completely, although he also believes that humans share the desire for “the sensory reality of things, a touch of human lack and communication.”

He said: “Many of the penetration models succeed specifically due to a distinctive feature, teeth, look or position, and this is not complete some strict but completely charming standards.” “It is difficult to eat such nuances in zeros and centers.”

This is where the creative studio and creative studio begin ARTCARE According to Sentreen Decorede, the CEO of the company and the co -founder. She indicates her team as “Amnesty International craftsmen”, creative people who use tools like Flux from Black Forest Laborators The light of models created from artificial intelligence and has a touch of unique humanity.

Many of the Decorde work company today includes the production of children and children created from artificial intelligence of brands. The employees of minors in the fashion industry historically was a gray area spread with exploitation and abuse. Ethically, Decoordi argues that bringing artificial intelligence to children’s style is logical, especially when the demand for the market is very high.

“It is like sewing; it’s very sensitive,” she told Techcrunch, referring to the creation of models created from artificial intelligence. “The more time you spend our data collections and image improvements, the better and more consistently.”

Part of the work is to build a library of distinctive artifacts. Decoredi noticed that many of the models created from artificial intelligence-the same as the one that I created Seravin ValoraThe agency behind the Vogue – is very homogeneous. Their lips are very perfect and similar. Jawlines are the same.

“The pictures need an effect,” Decordey said, noting that many fashion brands like to work exclusively with certain models, a desire that has been spilled in models created from artificial intelligence. “The model embodies a fashion brand.”

Pereira added that his company is fighting homogeneity in artificial intelligence, “brown” and warned that more content is made by more people who are not destination, all the output is due to computer models, which inflames bias.

He said: “Just as if you were going to receive a wide range of models, you have to ask that.” “You need to train (models) with a wide range of manifestations. Because if you don’t, artificial intelligence will reflect any trained biases.”

The promise of the future of artificial intelligence, but it is not certain

Claudia Wagner, the stereotypes platform, told Techcrunch that the use of artificial intelligence modeling technology is still in its experimental stage. She and her team saw an advertisement and said he was technically interesting, but he was not influential or new.

“It looks like another example of a brand that uses artificial intelligence to be part of the current narration,” she told Techcrunch. “We are all in the stage of testing and exploring what artificial intelligence can add – but the real value will come when used with the purpose, not just for vision.”

Trademarks get a vision from the use of artificial intelligence – and AD AD is the latest example. Pereira said his company recently tested a productive video that was fully created on Tiktok, which received more than a million views with mostly negative comments.

“But if you look beyond the comments, you will see that there is a silent majority – approximately 20x posts – the number of cash is largely outperformed.” “The average click to appear 30x was the number of complaints, and the product saw a sharp rise in sales.”

It is, like Wagner, it is not believed that artificial intelligence models will go anytime soon. If anything, the use of artificial intelligence will be combined in the creative workflow.

“Some brands are satisfied with the use of all artificial models,” Pereira said. “Others prefer to start real people and license them to build artificial buds. Some brands simply do not want to do this – they are concerned that their fans will not accept them.”

Wagner said that what has become clear is that human talents remain central, especially when originality and identity are part of the brand’s story. This is especially true for luxury heritage brands, which are usually slow to adopt new techniques.

Although Decordey indicated that many high -end fashion brands are quietly experimenting with artificial intelligence, Mouginot are still trying to identify their artificial intelligence policies and avoid people who are completely born at the present time. It is one of the reasons why Vogue Inserts of the AI model is a shock.

Bovell thinks if the advertisement is Vogue’s method of testing how the world’s reaction to integrating high -end fashion with artificial intelligence.

So far, the reaction was not great. It is not clear whether the magazine believes that it comes out of the violent reaction.

Odel said: “What is the popularity of it.” “If the matter ends with an opening articles with artificial intelligence models, I think this will make it fine. In the same way that the industry was really resistant to Kim Kardashian, then Vogue appeared. Then it was fine.”