The 560 -pound Twitter brand faced a gunshot end in the Nevada Desert

Earlier this year, the 12 -foot Twitter logo was sold for 560 lbs, which was used at the top of the company’s headquarters in San Francisco. For $ 34,000. Now, we know who bought it and what has become the mark: it was detonated in the Nevada desert as part of an elaborate trick to promote the application of the market via the Internet.

In some respects, “Larry”, where the blue Twitter bird was known to the former employees, he met with an end to reflect death Among the social media platform that was once represented: an explosive and costly scene that makes you wonder exactly the goal of everything.

For Ditchit, a startup was the hope of competing with services such as Facebook Marketplace and Sweup, a chance to possess – then bombing it – was a unique opportunity. In YouTube’s video, Ditchit tries to draw some similarities between Elon Musk’s acquisition on Twitter and its startup aspirations.

The video says: “Elon Musk has renamed Twitter to X to support freedom of expression.” “We are doing the same for local markets.” It seems that the relationship is weak at best, but James Deloca, who oversees Ditchit’s public relations efforts, says that the main competitors of the company like the offer “determines the priority of profits on the user experience”, noting the fees for the high seller and other policies that give the lists priorities from companies instead of “the normal person who wants to sell them in their jerseles.”

Deluca claims that the decision of the enormous Twitter brand bombing “organically” appeared after Ditchit made a win. “The first thought of buying the brand was driven by nostalgia,” he told Engadget. “Everyone in the office is technology lovers, and we thought it would be great to have a piece of history.”

But any emotional facility in which the company’s employees did not last for a long time. After pushing it to transfer the 12 -foot mark from San Francisco to the Ditchit office in Orange County, California, the sign of another 250 miles was transferred to the desert outside Las Vegas, Nevada. The company has arranged that the explosive explosion in “Adventure Park” is allowed to open to visitors to shoot a machine gun and driving monster trucks.

Deluca did not reveal the amount of startup that was spent on the trick, but he said it was a “great investment” for the company that launched its application less than a year ago. As part of this effort, Ditchit also rented four Tesla Cybletructs and rented a team of 15 people to capture this moment from all possible angles. The explosion itself is designed by a fireworks expert who usually works on movie collections. “We wanted to make a statement and make the scene dramatic as possible,” said Deloca.

Somehow, the explosion is not the end of Larry’s story. Ditchit says she sells shrapnel from the brand that was retrieved after the explosion and will be included in its application in a closed auction that begins today. The sale revenues will be donated to the American Entrepreneurship Center, a non -profit institution calling for startups and recounting Meta, Amazon and Google as members of the Corporate Advisory Council.