Tesla Thor Dan Evz now heads a company that stores an encrypted currency linked to Bassam Altman

Eight Colks, a company specialized in managing packaging and retail packages, Declare It raised $ 250 million through a special offer to buy WorldCoin, an encrypted currency linked to the world of Crypto project, which is supported by Openai Cofetent Sam Altman.

Ives is a widely recognized Wall Street character, but he made his name as an analyst, not as a public companies operator. It may seem to be a strange option to supervise a council-called alone devoted to the collection of the cryptocurrency-but its appointment comes amid the large names of the names of the so-called digital treasury companies, or public companies that aim to accumulate the cryptocurrency, and provide investors by exposure to a large extent.

I am free It includes Alex Spereo, Mousse’s lawyer, heads a mechanical company Dokwin. Then there is Kyle Samani, a famous famous capitalist who is scheduled to head the various public treasury a company For encrypted currency Solana.

“It is a theatrical book from Hollywood,” said Nick Cote, CEO and founder of Secondlane, a newer investment bank that meets the needs of private markets and private markets. “It is not different from Tom Cruise or who is associated with a movie.”

Treasury mutation

This Playbook is the latest attempt by the Treasury Digital Assets to distinguish itself in an increasingly saturated market. Since January, 209 companies have announced that they have been planning to raise more than $ 145 billion to finance Crypto Treasury strategies, according to data from Architect Partners, a consulting company for finance and finance.

Michael Sailor, founder and CEO of the Software Company’s strategy, the famous people for the first time when his company announced in 2020 that it was adding bitcoin to its public budget. The merchants soon saw his shares as a bitcoin agent, and as the largest encrypted currency in the world, the price rose, strategy shares, previously known as Microstrategy.

Soon the Copycats appeared, and now, there are not only the cabinet companies for bitcoin, but there are more exotic encrypted currencies such as ETHEREUM, Solana and XRP.

To get traction in the middle of Kakovoni from the new treasury plays for encryption, some of the teams have increased in an eye -catching names. “It is a clear step to get immediate eyes,” said Marco Margtta, CEO of House of Doge, the arm of Dogcoin Foundation.

Margiotta stands behind the Dogcoin Treasury vehicle with Alex Spiro, who successfully defended Musk against a claim that Tesla CEO was manipulating the Dogoin market. But Margiotta said that its digital asset company does not necessarily need a TOM CRUISE champion on his head to flourish. “We already have a society,” he said. “We don’t need a giant spokesman to go there.”

Other reasons for adding individuals can be identified to the boards of encrypted treasury companies. Her company Expected To add Wilber Ross, the former US Trade Minister, to the Board of Directors. “Investors expect reliable executives and power of powerful companies as stability signals,” she said in an email.

Kut, CEO of SECONDLANE, said that the well -known names and members of the Board of Directors worthy of trust were particularly important to the Treasury Digital Asset companies, which were granted the troubled history of Crypto. “Crypto had a history of negativity around it, lost billions, etc. How can we modify this past?” He said. “You must have reliable characters who lead these drawings and tell those stories.”

While it is not clear the reason for the exploitation of eight IVES – which usually comments on Tesla and AI, not encryption – for the head of a company that is now dedicated to the accumulation of encrypted currency interview With CNBC, “He will not do this initiative if it is just a symbolic strategy for cookies.”

A spokesman for the WorldCoin Treasury Company has not immediately responded to a request for comment.

On the new wealth Playbook Crypto Vodast, luckParking encryption experts dismantle the formation of the largest forces that make up the encryption today. Watch or listen now