The future of Tesla in the European market is dark, according to the recent data from the European Automobile Manufacturers Association.
The American Electric Vehicles Company (EV) has seen its sales in Europe It decreased by almost halfAccording to CNBC, Elon Musk, CEO of Lightning-Rod, warns that stalled sales may continue in the near future.
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But Tesla is not the only auto industry company that finds itself behind the knees. International manufacturers are struggling against the increasing Chinese EV market that benefits from the state’s support, and much larger technological integration, and most importantly, the prices have decreased significantly.
How has China managed to turn the textual program in manufacturing electric cars, and what are the long -term expectations for Western brands such as Ford and Tesla?
Tesla recorded only 8,837 new cars in Europe in July of this year – a decrease of 40 % compared to the same period last year. More worried? This is the seventh consecutive month in Tesla, a decrease in sales in an area where EV is already increasing.
There is a reason for the belief that the decline will continue – at least in the near future. Last month, Musk warned that the auto company “could have a few harsh quarters.”
Other international brands witnessed a decrease in European registrations in July, including Stellantis (the parent company of Jeep), Hyundai, Toyota and Suzuki.
Meanwhile, the Chinese BYD company suffers from the explosion in European showrooms, with 13503 new recordings in July-an increase of 225 % on an annual basis. Finally, Chinese EV manufacturers have a European market share of 5.9 % – a registerAccording to JATO dynamics.
Tesla is just one of many EV car manufacturers that feel very pressure from Chinese manufacturers. Ford CEO Jim Farley Recent comments At the Aspen Ideas festival, China’s rapid rise in EV market described the “most humble experience” in its career.
“Its cost and the quality of their cars is much higher than what I see in the West,” said Farley.
His explicit comments might prove that he transformed a seismic in the automotive world.
The risks cannot be higher. Farley also said, “We are in global competition with China, not just EVS. If we lose this, we do not have a future.”
While Tesla, Ford and GM electric cars usually start in a range between 40,000 to $ 60,000, Chinese manufacturers such as BYD produce models such as segull less than $ 10,000.
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Chinese EVS is not only cheaper – they are often better equipped, as Chinese vehicles offer a smooth integration of technology.
“They have superior technology in the vehicle. Huawei and Xiaomi in every car,” said Farley. “You are entering, you don’t have to associate your phone. Automatically, your digital life is completely reflected in the car.”
American automobile companies are trying to catch up with a knee. Ford is developing the EV platform from the next generation, reasonable, reasonable designed to suit China’s costs, but it will not be available until 2027-practical life in the years of technology.
Tesla also aims to launch “Model 2” with a value of $ 25,000, but the schedule of this project is still uncertain. Until then, the main price gap continues.
American auto buyers are unlikely to see new EVS at a price of less than $ 20,000 in the market in the near future – but pressure is escalating.
The United States government has imposed a very slope tariff on Chinese electric cars, which may protect local auto manufacturers in the short term. But the policy also risks mobilizing innovation and frustrating consumers in the long run, if these low -cost alternatives fail to achieve them.
If you are on the market to get EV but you don’t want to empty your retirement account for its costs, here are some tips that must be taken into account:
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Look for EV incentives that can help compensate for the cost of electric cars in the United States.
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Compare dealership financing offers, including any money or 0 % April.
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Consider the EVS used to save money.
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Choose EV with a lower range to help reduce the price of the poster.
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This article only provides information and should not be explained as advice. It is provided without guarantee of any kind.
