Tennessee customers weigh the opposite of the broken barrel logo

Craacker Barrel received a tremendous violent reaction to a controversial decision to change its slogan, and although the reverse company, customers speak.

The company was established in Lebanon, Tennessee, in 1969, the company revealed its new slogan last week as part of its new campaign for the brand-which led to the elimination of the image of a man who rest on a barrel in favor of the text slogan only for the first time since 1977. On Tuesday, the company announced that it would drop its new slogan “in ancient times”.

Fox Business spoke on Wednesday with Diners outside a crushing barrel in Lebanon, Tennessee – the company’s birthplace east of Nashville – to obtain their reactions to changing the subsequent logo and reflection.

“We didn’t like it,” Yolanda Moro, which you eat often In the Cracker barrel With her husband, she told Fox Business. “If something is not broken, do not reach it … I am happy because he returned.”

Her husband, Eddie, added, “Happy for everyone to rebel, as they did.”

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Another barrel of barrels noticed that many of the southern series of the southern series, which It combines a restaurant A gift store, lies in his old image.

“I know that many people want to update their belongings, but this is what makes this place what it is,” said Gary Loew. “It is an old rural store.”

Suzy Morgan chanted this feeling, adding that the slogan that includes the “old timer”, which was created in 1977, is part of the memories of people.

“I don’t think they need to change anything about it because I love it as it is,” Morgan said. “Everyone is accustomed to that as it is, which is great because you got all your memories when you come to it and everything.”

Rhodney Burlin, who lives near the first barrel of Krakir barrel on the 109th Highway in Lebanon, said the slogan of the cracking barrel is a symbol that people connect to comfort and cooking in home style.

Craacker Barrel Clars, a new logo design, maintains an “old temporary” after listening to customers

“I know even people From California This is what comes, and as soon as they find a crushing barrel, they feel at home. Borlin said: “In order to make such changes, it was not necessary to change it.”

Borlin also criticized the redesign of the proposal, saying that it “resembles a belt clip” and stripped the “old temporary” associated with History of restaurants chain.

“I am happy that they have returned it to the original,” said Burlin.

Customer Bobby Holly, who said he had eaten in Cracker Barrel since its first opening, described the “old temporary” removal from the “funny” logo.

Holly said: “This company was founded again in the 1960s, based on home cooking and rural food,” Holly said. “All these things that I have awakened are ridiculous in any case. I am happy that they have returned to the original symbol, so I will return every week as I usually do.”

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William Woodson wondered the reason why changing the Craacker Barrel barrel, especially after decades of work.

“Isn’t this the reason that the store is what it is?” Woodson said. “The change is good if it is a good change. Who determines what is good, and who has this right?”

“I know things are changing, but I do not see the reason (I will) change them.”

Marshall Williams said: “I am happy to change it. For me, it was like an attempt to invent the wheel,” said Marshall Williams.

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The restaurant’s attempt to update its logo occurred as the company’s leadership was working to face the financial performance of the series. Julie Felss Masino, CEO of Cracker Barre, launched a project to transform a year ago aimed at strengthening sales and stimulating the base of its customer as the brand faced the recession. Trying the brand of the logo was part of this effort.

Cracker Barrel did not immediately respond to the Fox Business request for comment.

Eric Rafeel in Fox Business contributed to this report.