Temu stops charges directly from China with the end of the tariff base

Chinese Chinese retail seller since It changed its business model in the United States, as it entered the new rules of the Trump administration on low -value shipments on Friday.

In recent days, TEMU has changed its website and suddenly applied it to display the lists of products that are shipped from the US -based warehouses. The elements that are charged directly from China, which were now called the site, are now classified as out of stock.

TEMU has made a name for itself in the United States as a destination for the high -charging elements directly from China, such as $ 5 athletic shoes and garlic clothing $ 1.50. It has managed to maintain the low prices due to the so -called minimum base, which allowed the items of $ 800 or less to enter the country exempt from customs duties since 2016.

The vulnerability ended on Friday at 12:01 am In April. Trump briefly suspended the minimum base In February Before re -saving at a later time after customs officials struggled to address and collect the customs tariffs on a mountain of low value packages.

The end of De Minimis, in addition to the new Trump tariff by 145 % on China, forced TEMU to raise prices, and its aggressive suspension via the Internet Advertisement Now change the choice of goods available to American shoppers to circumvent high fees.

A TEMU spokesman told CNBC that all sales in the United States are now addressed by local sellers and said they had been fulfilled “from inside the country.” Timo said that the pricing of American shoppers “is still unchanged.”

“Timo has recruited the American sellers actively to join the platform,” the spokesman said. “This step is designed to help local merchants reach more customers and develop their businesses.”

Before the change, the shoppers who tried to buy the TEMU products are shipped from China.Import fees“Of the 130 % and 150 %. The fees often cost more than the individual component and more than twice the price of many requests.

TEMU declares that local products “no import fees” and “no additional fees upon delivery”.

The company, owned by the Chinese e -commerce giant Pdd holdingsHe has I was gradually built Its stock in the United States during the past year in anticipation of the escalation of trade tensions and the removal of minimum.

ShinWhich also benefited from the gap, Go to raise prices Last week. “The customs tariff is included in the price you pay. You will never have to pay more upon delivery.”

Many third -party sellers on Amazon Dependence on Chinese manufacturers to a source or collect their products. The company’s TEMU competitor, named Amazon Haul, relied on De Minimis to charge products at a price of $ 20 or less directly than China to the United States

Amazon said on Tuesday after dust with the White House, which he considered to appear Air tariff costs On the transport products before cutting the minimum, but have eliminated these plans since then.

Before Trump’s second term in office, Biden Administration I also looked at reducing Judgment. Critists argue the minimum item that it harms American companies and that it facilitates the shipments of fentanel and other illegal materials because, as they say, the packages are unlikely to be examined by customs agents.

CNBC Gabriel Fonroge He contributed to this report.

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