TEMU prevents American shoppers from seeing the products that are shipped from China

One of the Reddit users wrote on R/TemutHings Subreddit: “I have relied heavily on elements of Temu for my work, and I am afraid that I cannot find any of the usual supplies,” wrote a Reddit user on R/TemutHings Subreddit. Another user shared a screenshot that claimed that in a conversation with the customer service chat feature in the TeMu application, in which the agent said that the statute “is currently unable to display the elements outside the United States” and was unable to provide a time frame for the period in which the registration will continue.

Change has also confused Timo sellers in China, who seemed to have not been notified early that Americans would soon be able to browse their products. In addition to confusion is the fact that TEMU claims that he removed a large number of sellers in China from its platform last week, only to reflect the procedure quickly, which prompted some sellers to believe in the beginning that the same problem was happening again, according to the sellers who shared their experiences on the Chinese social networking site Xiaohongshu.

WIRED furniture and home decoration confirmed that all his products shipped from China have been removed, a decision they believe was in response to the end of the “minimum” exclusion, a base that allows Americans to import packages from anywhere in the world less than $ 800 without the need to pay import duties.

TEMU and Shein and other companies that send customer orders directly from China from commercial rule for years, but critics say they have gave foreign online shopping platforms an unfair feature. Trump issued an executive order earlier this year, announcing that De Minimis no longer applies to shipments from China starting May 2.

“The platform may need to make some organizational adjustments during this difficult period,” says Temu.

In the end, Trump’s commercial war may have mainly changed the way TEMU works in the United States and its strategies to keep American customers. Company Become popular In the United States both are due to luxury Advertising spending The fact that it can constantly provide lower prices for similar elements provided on other e -commerce platforms. With a high tariff for Chinese imports and the end of minimal exemption, the cost of TEMU can increase significantly, and it may also take longer until people receive a striking package now.

Even before Trump announced the definitions, TEMU was already making changes to its business model, including storing more inventory in US -based warehouses and a more traditional logistical brown experience. The platform is currently exploring another shipping program calling “Y2”, which started TEMU on Chinese sellers on April 27, According to ChinesellersIt is a news message focusing on the cross -border e -commerce.

As the post shows, the Y2 is a more flexible contrast in the current American storage model in TEMU, where sellers charge individual requests instead of wholesale stock. But the sellers are responsible for dealing with the new customs tariffs and the customs advertising process, as well as any problems that you may come with, instead of TEMU that bears the burden. In many ways, the current Amazon Logistics option is similar to “loyalty to merchants” or FBM.

These changes at the platform level highlight the speed of TEMU adaptation to the current volatile policy environment, but the company also risks the loss of what was previously an essential part of its identity and relative advantage. “He amazes me as a huge step back to TEMU. What really helped TEMU to distinguish between Wish and Aliexpress is that he controls the supply chain, so that it can ensure delivery speed and quality guarantee to provide a consistent experience.”

The Temu Wire furniture seller tells that they have yet to jump on the Y2 cart. “We are a big organization, so we cannot make changes overnight. We are still watching to see if the policies will change,” the seller explains.

TEMU is also trying to increase its sales in other markets such as Europe, as the definitions of Chinese imports remain much less than in the United States. The Chinese TEMU seller tells WIRED that while their American lists have been removed, their total sales have increased due to growth from other regions.