TCS has acquired US-based ListEngage to enhance Salesforce’s AI-led digital marketing capabilities

IT services major Tata Consultancy Services (TCS) on Thursday announced that it will acquire US-based consultancy ListEngage, a move aimed at strengthening its Salesforce and artificial intelligence (AI)-based marketing technology portfolio. The acquisition, which was approved by TCS’s board of directors during its second quarter earnings meeting, is expected to be completed by October 10.

This represents a strategic move for TCS as it expands its presence in high-growth areas such as Salesforce, AI, cloud and digital engineering. The acquisition adds more than 100 skilled professionals with more than 400 Salesforce certifications to TCS’s US enterprise solutions unit. ListEngage reported revenue of $24.3 million in FY24.

Founded in 2003 in Framingham, Massachusetts, ListEngage is an exclusive Salesforce digital marketing and consulting partner that helps companies transform customer engagement through platforms like Salesforce Marketing Cloud, Data Cloud, CRM, Service Cloud, and Agentforce. This acquisition strengthens TCS’s global Salesforce capabilities and deepens its long-term strategic partnership with Salesforce.

Aarthi Subramanian, Chief Operating Officer at TCS, said the deal represents an important milestone in scaling the company’s marketing technology and AI integration efforts.

“This US-based acquisition is an important step in expanding our Salesforce capabilities globally. ListEngage’s AI consulting services, marketing cloud capabilities, and Agentforce’s expertise will enhance our offerings to serve the needs of enterprise marketing stakeholders,” she said. “This will deepen TCS’s strategic partnership with Salesforce. We welcome the talented ListEngage team to TCS.”

According to TCS, the acquisition also supports its broader goal of leveraging agentic AI and advanced automation to create more intelligent, personalized and data-driven customer engagement models for global enterprises.

Altaf Sheikh, CEO of ListEngage, described the acquisition as a transformative partnership.

“This is more than just an acquisition — it’s a platform for growth,” Sheikh said. “By joining forces with TCS, we combine ListEngage’s deep Salesforce expertise and proven customer success with TCS’ scale, global reach, and depth across the industry. Together, we will set a new standard for how organizations unlock the full value of Salesforce, powered by data, AI, and cloud innovation.”

The acquisition comes as TCS continues to focus on strategic inorganic expansion in emerging technology areas.

Meanwhile, TCS reported a 1.4% year-on-year rise in Q2 net profit to Rs 12,075 crore, compared to Rs 11,909 crore in the same quarter last year – slightly below market expectations of Rs 12,573 crore.

Industry analysts view the acquisition of ListEngage as a highly synergistic addition that strengthens TCS’s leadership in digital transformation, marketing automation, and enterprise AI – making it more competitive in the global Salesforce ecosystem.