Talk to me, the Amazon shopping application: How can Amnesty International sort all the products you are looking for

Online shopping trips can become overwhelmingly overwhelmingly as the product pages plow to find what is really suitable for you. Now Amazon is trying a new tool to help you know the potential purchases. All you have to do is listen.

with Decree deals In full, the e -commerce giant performs a experimental process Short audio summaries For users of Amazon Shopping app, which is provided by “shopping experts who work with AI materials” who will analyze the details of the product, customer reviews and other information they find on the web. “This feature makes product research fun and comfortable – it’s like the presence of useful friends discussing potential purchases to facilitate your shopping,” wrote Rajiv Mehta, Amazon’s vice president, on Wednesday.

Amazon started from “I hear the” Emer “feature in the United States for a” sub -group “of customers on limited products before launching them on a broader scale in the coming months. These products include Ninja mixerand Algae Ogly Osia Ondariathe Splash rain preparationsthe 100 % more secure, the king’s water resistant is waterproof and Shokz OpenRun Pro Open-ERE Bluetooth Bone Bone Headphones.

The new Amazon feature is another repetition of what has become a wave of artificial intelligence in online shopping. Google presented earlier this week Artificial intelligence modeIt is designed to propose, identify and pay for the elements for you, and also showed a AI’s new service called Try on This depicts what the clothes you see on the Internet will look like. Walmart works on His shopping agent of artificial intelligence To carry out tasks such as re -evaluation mode and fill online shopping baskets based on user suggestions. and Shopify Bluecore launchedWhich can answer shopping questions and recommending products. Clarna has Amnesty International Shopping Assistant to Comparison of shopping.

CNET expert Adam tumors noted that new Amazon audio summaries should prove their value to consumers.

“This feature may be useful for some shoppers, as there is a lot of information on the Amazon products page and it may be difficult to analyze all of this to know what you need to know,” he said. “But it should be noted that there is a risk in integrating customer reviews, especially since it is known that these are the risks inherent in the Llms hallucinations, which may lead to inaccuracy if this is widely applied, which is the opposite of what people who make purchase decisions need.”

As is always the case with obstetric intelligence tools, it is necessary not to take results at the nominal value and do some double examination.

“Using tools to help you get a feeling of what you look at a good thing in general, as long as you follow your own research to remove the information is accurate,” said Adrian Marlowe, another CNET member.

Consumer doubts can be at least a short -term obstacle for all Amnesty International Trade tools. accident A study commissioned by AkinoThe product experience company showed that only 45 % of consumers “have” a level of confidence in the recommendations operating in Amnesty International and chat chat to provide accurate proposals for products based on their interests and preferences. The research also found that only 38 % of shoppers who used AI Chatbots reported the support they received.

Amazon, whose net sales of about $ 638 billion last year integrate artificial intelligence into more sectors and more work. RUFUS is AI Shopping Assistant, Alexa Plus has been renewed and Audible will start using artificial intelligence to tell audio books.