- Taco Bell expands the concept of Más Live MásOpening 30 other sites before this fall. The fast food chain bets on increasing drinks sales. The move comes a month after McDonald’s closed.
It may be McDonald’s COSMC groundingBut Taco Bell believes that there is still a lot of capabilities in the area of specialized drinks.
The company announced plans to add 30 others Live more coffee Sites by autumn of 2025. This will be in southern California, Dallas and Houston. Officials say this is the beginning of the company’s multi -year transformation.
The goal, as the company says, is to increase drinks to $ 5 billion by 2030.
“Today we see that people, especially younger consumers, reach refreshing drinks as part of their lifestyle,” said Liz Matthews, the chief food innovation official in Taco Bell in a statement. “Therefore, we make large investments to become the final drink station.”
In conjunction with this step, Taco Bell will first take a new Refrescas menu in the country, which will include six different tools on Augua Fresca.
The first Live Más Café was launched last December in San Diego. Taco Bell It collaborated with the various restaurants group (DRG) on the new concept. DRG is a privilege that had an effective role in obtaining Taco Bell for innovation. With more than 300 units, at the present time, DRG was part of many new concepts, including the design of Cantina and the introduction of many new specialized drinks.
The expansion comes just one month after the pulling of McDonald’s plug Cosmc that focuses on drinksClose all the five series sites less than two years after work. Some of the most popular Cosmc drinks will make it in the list in Standard McDonald. The company did not say which will be, but the most popular offers in late January was the sour Cherry Energy explosion, Churro Cold Brew Frapp and The Island Put Me up punch.
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