Syre Names Gap, Houdini, Target as launching partners

Syre Launch Partners Gap, Houdini and Target will be responsible for entering the company’s circular polyester into the broader market and progressing in its implementation.

The company, which was presented in March of last year by the global investor Vargas and the Swedish retail retail H&M Group, is building factories from the fabric to the text that makes the circular polyester. She says this process can reduce carbon dioxide emissions by up to 85 % compared to the manufacture of traditional oil -based polyester.

Syre revealed plans for its opening factory in North Carolina, whose operations are scheduled to start in 2026 with an annual production capacity of 10,000 metric tons of circular polyester.

Apply Gap Inc. intends. Merging 10,000 million tons of recycled polyester in Syre annually into its brands such as Old Navy, GAP, Banana Republic and ATHLETA. This step is in line with the company’s strategy to integrate sustainable materials into its products offers.

“We are proud to be among the first to support the innovative textile solutions of Syre. This partnership enabled us to accelerate our progress towards achieving a more generalized fashion industry,” said Gap Dan Fibiger.

Houdini Sportswear plans to the open -air source of the semi -polyester of the circular polyester in SYRE for a period of three years, making it the basic material for its products. The brand is on a task for achieving a circular and zero ecological system of waste by 2030.

“In partnership with a walking ambition, we conclude in that vision,” said Eva Carlson’s co -co -founder and chief official.

Target Us Termeh Target Polyester will be used recycled from Syre to chosen owned brand brand products.

The company, which runs approximately 2000 stores, wants all its brand products to be designed for a circular future by 2040.

“We are pleased to announce our partnerships with these respected brands and think forward, which represent different slides and sizes. They are really from the contestants, and we understand the need to secure the ability of a rare resource to transform. We start in the next stage of scaling at speed, and we understand that this cooperation will not be just two cooperation in the field of success Commercial.

Some market research conducted by Syre and MCKINSEY suggests an expected annual gap ranging between 10 and 12 million tons for recycled polyester from fabric to fabric by 2030.

She says that the demands of circular materials are scheduled to increase with the increased obligations of brands for circular regulations and the upcoming regulations.