The actress’s decision to remain silent as a “toxic bomb” can be damaged by her healthy form.
Despite the controversy, the American Eagle shares have risen since the campaign was launched, prompting a spokesman for the company publicly to their cooperation with Sydney Suene.
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Sydney Sweeny was set off to announce her American eagle

With the continued growth in reactions to the reactions to the American eagle campaign to grow, Sydney Soyne’s silence caused anxiety among brand experts, who indicate that its inaction may be more harmful than the same controversy.
The actress was seen in multiple videos that apparently praise “genes” in what it seemed to be the Denim Corpse game for the brand “jeans” campaign.
In one advertisement, Sweeini says: “Genes are transferred from parents to offspring, and features such as hair, personality and even eye color …” blue “jeans are often determined.
After ads became viral, many Internet users were quick to criticize the campaign, claiming that they carry racist tones, promote white sovereignty, and are compatible with Nazi propaganda.
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The expert claims that the actress’s silence may damage her “health” commercial brand

Now, Eric Chevir, a public relations expert in the crisis, discouraged Sweeini’s silence, describing it as a “toxic bomb” that can be damaged by her “commercial brand”.
“Sydney’s button is a poisonous bomb with some people on the left – every hour of silence throws her wonderful brand in racist sand,” Chevir shared, according to Daily Mail.
The CEO of the reputation management consultant company also indicated that many will also see Sweeini’s silence as a “brutal insult to many shoppers on the left.”
He added: “The Sydney’s position, which does not exceed a ruthless privilege for those who are subjected to insult, will be shouted, and the critics will be closed on the vacuum like the eagles on the body of the desert.”
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Another expert invited Sydney Sweeini to own the moment

Chevir’s warning was repeated by other industry experts, who called the actress’s decision to remain silent as a serious wrong.
“At this moment, silence is not definitely! Silence is not equal to neutrality, and the indifference reads it.” “In the cultural climate where the masses are more aware and audio than ever, waiting for a long time to speak only adds fuel to the fire.”
Hayoud also shared that she expects to “own the moment” and learn from it, because doing this will be better for her brand.
She said, “I acknowledge how I fell, I thank the people who spoke, and commitment to learning from it. This is what builds long -term credibility, not perfection.”
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Another expert indicated that even if Sueini chooses not to apologize, she must at least admit the reverse response.
“The direct recognition will give it its human being, and it confirms that it listens, and that it is the modeling of accountability in front of its diverse small audience,” said Gris McCramek, Crisis Communication,
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The actress wants to show polarization amid silence on the violent reaction of the campaign

However, some other experts gave a different perspective of Sweeini’s silence, indicating that the actress may deliberately choose not to respond in order to appear in polarization.
“This is a play for attention, not respect. It adopts a kind of polarization and the main usual-and at the present time, she works,” said Alexandria Hurley.
Hurley also claimed that the advertisement is unlikely to be dangerous and “the development of the calculated brand”, especially given the Sweeini history with the previous controversial campaigns.
“Sydney invaded with controversy before – from SNL HOOTERS SKIT to her latest cooperation with Dr. Squatch – and instead of walking after criticism, she deviated more,” Hurley added. “This is not supervision. This is a strategy.”
Now, you expect brands to focus on access and vision more eager to work with Sweeney.
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The shares of the American eagle have risen since the Sydney Sweeny campaign

Amid the reverse reaction surrounding the campaign, the American Eagle shares rose above $ 11, after circulating between $ 9 and $ 10 for most of the summer.
It is not surprising, then, for Craig Bromers, the company’s chief marketing official, in an interview with him recently with the marketing diving that partnership with Sweeini was a bold step that finally resulted in.
He said in “to be able to partnership with (Sweeey) in this matter, and he says something in a more difficult division environment this year, the American eagle is still putting a great bet.” Daily Mail. “We are still the jeans salad, especially for General Z.”
He added: “What we also learned along the way is that talent costs have escalated, and sometimes it is actually important to put big bets behind the largest stars, and although these investments tend to be higher, the recovery tends to be higher as well.”
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