Swatch apologizes for the announcement of “oblique eyes” after a stir in China

Swiss Watchmaker Swatch apologized and withdrawn an advertisement that includes a model that pulls his eyes, after the image pushed a stir among Chinese social media users.

Critics said that the situation is similar to the “inclined eye” racist used historically to the mockery of the Asians.

An invitation to boycott Swatch products on Chinese social media has grown, as the advertisement became viral.

Swinch said it “took note of recent concerns related to filming a model.”

“We are sincerely apologized for any distress or misunderstanding that may cause this,” the company said in a statement on Saturday.

“We are dealing with this issue with the utmost importance and we immediately removed all relevant materials around the world.”

But the apology failed to satisfy critics.

One of the Weibo users said that Swatch is “only afraid of his profits.” “You can apologize, but I will not forgive.”

Another user in Wipo said: “They earn money from us and are still daring to discriminate against the Chinese people. We will be without borders if we do not give it from China.”

Swatch gets about 27 % of its revenues from China, Hong Kong and Macau – although it has seen its sales decreased in China amid the economic slowdown in the country, according to Reuters.

The company also produces omega, Lunings and Tesut watches.

In recent years, Chinese consumers have organized provinces against the insults of their culture or threats to national interests.

In 2021 there was a Wide spread Chinese province Against international fashion brands like H & M, Nike and Adidas after expressing their concern about the alleged human rights violations in Xinjiang Province.

Last year, some Trial Japanese clothing store UNIQLO after the company said Cotton was not issued by Xinjiang.

The Italian fashion house Dolce & Gabbana was a target for such a province in 2018, after publishing videos that showed a Chinese model using a clumsy breach of Italian dining. Its products were It was withdrawn from Chinese e -commerce sites The brand It canceled the Shanghai fashion show Critics also said that the advertisement depicts Chinese women in a stereotype and racist way.