Superman flies home, but the box office tells an important story

by Dru diet
| Published 9 seconds ago

Superman It is now available to rent or buy at home on excellent video services (PVOD) after just 35 days in the theatrical exhibition. The start of James Gon in the world of the new DC universe (DCU) is still playing on more than 2000 screens locally and continues to perform with the long life, but the decision was taken to put it on PVOD after only one month and change.

There are a lot of pieces that deserve to be taken with the PVOD version table for SupermanAnd I will hit my beak a little. However, what I really want to focus on is the next box office this week and how we will see if this has any major impact on the movie’s continued with the pioneers of theater.

Distinguished price for patience

I always said that I will be ready to pay distinctive prices to watch a movie like Superman At home while he was also in theaters. I love the theatrical experience (even when He doesn’t like me again) But I am in a stage in my life where there are many new versions that I prefer to watch at home. Although this immediate satisfaction has not become part of the consumer scene, the release window for studio films has become a shooting.

Many viewers are fine, waiting for the film to be available for home display, either as a rent/purchase or when it is added to anything Running The service catalog that you share. The problem is that these tables change from one movie to another, so it may be difficult as a consumer to keep up with or even attention to tracking the availability of the house in the end.

What is the relationship of this in particular? Superman? Surprisingly, it is a surprise that we see it at home at a relative speed while still doing strong theaters. There are explanations there, even from James Gan Himself, but this seems to be a decision on the cards before issuing the theatrical film.

The brand comes first

There is the fact that the next Prestigel project DCU, Peacemaker Season 2, is a week outside the version. It seems that the management of some brand consistency and “Yuck” is part of the strategy with action Superman To the home in the video very quickly. I don’t think this is the best option available for the success of the continuous movie in theaters, but I can see the game that is played.

The DCU brand needs to stay present in the minds of the population Superman The collapse means that the next thing needs to be completed. Superman It may be an independent success, but its strong position immediately diminishes as soon as the next thing needs marketing space.

I am ready to bet Superman It will work very well on Pvod for the next future before colliding with regular prices. It is a common movie and continues to prove this with a continuous flow of performances in the movie Theater. I went and I have already seen Superman In the theater (EvaluationI command you to do the same if you can.