Sunfed War: Alleg deer takes a pits in Lacke Hindustan Unilever due to its alleged copy, and Sparks discussing innovation

She occupied a treatment gazelle, co -founder of Honasa Consumer Ltd. , Recently, newspaper headlines by criticizing the Hindustan Unilever (HUL) brand (HUL) because of the alleged plagiarism. In a post on X, previously known as Twitter, Alagh note, “Sorry, someone is copying”, along with the comparative photos of Honasa and HUL products, including Lakmé and Sunsilk. “And when that did not work, we discovered them in the back.” This public exchange follows a date of competitive interactions between the giants of the cosmetic industry.

The conflict took a more specific form when the Honasa consumer was strategically set as well as the Lakmé advertisement, pointing to the SPF 50 test from Lakmé in Lakmé. I read the advertising board, “Oh Lakmé, congratulations on getting SPF 50 in Vivo. Welcome to Standard C

“Oh Lakmé, we finally congratulate us on the SPF 50 test in Vivo. Welcome to the DERMA standard.”

In her participation X, Alagh said: “Good competition is always great for any market. It prevents brands from becoming Sleepy and bringing more innovation to consumers. The Indian FMCG DERMA, which shows the way about the active, science -based active disclosure.

In her statement, she said: “We put Honasa Consumer Ltd. A lot of love, effort and hard work in bringing real innovation to our consumers … a modest request to respect innovation, not plagiarism.”