Summer song dead

Devon Powers says There is an important data point in which no one thought about the discussion about the summer song in 2025, or rather, why doesn’t it really seem to be there this year: Donald Trump.

Since the media has become less central – the musical signs replace radio stations, Tikhak The music video, etc. – has been killed – how people consume music, who listen to it, more fragmented. But today, Trump represents a cultural societal image. We may be the closest thing in our society to unilateral cultivation. In the United States, it is the only thing that the majority of people gather enthusiastically, whether or against what it represents.

Powers says that its influence reaches beyond the broken political scene in Washington, DC, and may have an impact on musical plans. One of the reasons that there is no song in the summer this year “may have a relationship with Trump in a strange way”, a figure whose shadows waved on the horizon and include everything “to do with Change the dominant cultural“

“There was a lot of discussion at the end of the election season and after Trump’s election directly about whether the countryside music predicted rural music. And I think there is something for that. YellowstonThe return of commercial wives in pop, and Maha movement. “Everything fits this.”

But there are also other factors that crown – a perfect storm of conditions – contributed to an unexpected summer of music.

On the one hand, listening habits are once again turning into broadcasting services such as Spotify and Soundcloud, where tastes grow more selective, and people seem to venture outside their comfort areas, and loyalty to any one type is a direction that dies. The industry also suffers from what was a crisis of creative authorship as signs are immersed with AI SLOP, which has become its own type. Then there is Trump from all of this, whose full effect may represent a new version of mono culture that cannot evade the music industry.

Powers, a professor of media studies at the University of Michigan and author of the book ” On the direction: the prediction work of the future, He says that his effect can have an effect on musical charts. It is not far away. According to Luminate’s Midyear ScanAnd which was released last month, more music is broadcast more than ever, but the total growth slowed worldwide.

Nevertheless, Christian music is high. This type develops quickly, both in how it is defined and how it is discovered.

“Traditionally, it was present in a somewhat closed ecosystem, with limited distribution, specialized promotional channels, and a very specific audience, especially in radio and retail,” says JJ Italiano, President of Global Music CARATION and Discovery in Spotify. “But when the indigenous indigenous listeners became more dominant, there was room for a new wave of Christian and centered artists in faith to explore a broader voice.”