SUGER helps companies in the list and expand their scope on cloud markets

When cloud service providers such as Microsoft Azure and AWS fired cloud software markets a decade ago, a new sales channel for software companies as a service (SAAS) opened to reach potential institution customers. These markets have effectively enabled Saas to overcome long traditional sales courses.

But the seller’s side’s side is rarely. Obtaining the programs included in these markets requires multiple engineers, and the burden of public expenditures increases only with the company’s scales.

Jon Yoo and Chengjun Yuan knows the problem well from all times at Salesforce and Confluent. The husband decided to launch a company, SavageTo reduce the operating challenge associated with the sale across the cloud markets.

SUGER is a tool group that works to automate the list of Saas products across the various markets and runs these lists while expanding their scope. The standard programming facades of the platform are integrated with the company’s bills, customer relationship management, and other current tools.

Yoo said that Sugar can help in a variety of tasks related to cloud markets, including flexible pricing, revenue reports and buyer visions.

“We have built a workflow so that we can organize all these measures that these people do as a daily function,” Yu told Techcrunch: “Let’s perform the automation of every part of the transaction life cycle, like every knot, so that we can help them to deal widely. This has already started to play. We look at our data and see that our customers, on average, consists The market when they turn to us from an internal solution or a competitor.

SUGER was launched at the end of 2022. Since then, the company’s customer base has grown to more than 200 companies including SNOWFLAKE, ISION and Intel.

SUGER recently raised a $ 15 million tour led by Threshold Ventures with the participation of current investors including Craft Ventures, Intel Capital and Y Combinator. Yu said that the company has received multiple papers in the short term very quickly, as many investors from Sugar have spoken with wallet companies struggling to collect cloud markets.

Some potential investors told Yoo that SUGER will fight to collect this financing environment because it was not marketing itself as “Amnesty International”. It is clear that this did not praise many supporters.

“We benefit from artificial intelligence internally in our products, but artificial intelligence is just a technique.” “Artificial intelligence can be the basic technology, but what is the actual value that we offer to our customers? At the end of the day, they want to make sure that we help them perform their functions and complete the work they do, in exchange for this type of marketing fluff.”

The use of cloud markets is still an increasing part of the sales of institutions. The CEO of Salesforce Mark Benioff said that in the second quarter of the fiscal year 2025, Three of the top ten deals in Salesforce It was closed through the AWS cloud market.

Yoo added that many young artificial intelligence companies look forward to cloud markets as a sales channel directly outside the bats.

“It is a huge market,” said. “I started not just a nice channel, but in fact a must -can if you sell to institutions.”

There is competition in the sugar sector, to be clear. Some companies build their cloud market list systems at home, while others turn to startups such as TackleWhich raised more than $ 148 million in financing the project and providing similar capabilities to sugar.

Yu in Sogur said he has the advantage of being a second driver. (Tackle was launched a few years ago.) SUGER also exceeds the listing process only, where Yoo focuses, as the treatment is mainly concentrated.

Yoo -Schujer said it will put his new money towards building its products and expanding the engineering domain range. In the end, SUGER hopes to create tools for the buyer’s side, too, to help companies buy programs and manage their spending.

Yu said: “We are really excited for the future, as well as not only the future of the company, but also the future of the cloud markets.” “We really want to make this consumer experience to B2B sales, because it is not logical to me that it takes two years for the institution sales cycle.”