After testing live video features in the fall, newsletter platform Substack Announce On Tuesday they are now making live streaming available to all publishers. This new feature allows creators to interact with their viewers and collaborate with other publishers.
The introduction of live streaming signals that Substack is following in the footsteps of other platforms like Instagram and TikTok. Given to TikTok ban looms In the US, this addition is timely and provides creators with a new way to connect with their audiences.
To use the live video feature, users must have at least 10 free subscribers to the app. To host a live video, users can click the orange plus button on the home page and select “Live.” After adding a title to the video, users can invite guests to join the broadcast or tap the “Live Broadcast” button to start broadcasting.
When the live stream ends, publishers receive a full recording of the session, which they can then publish as a Notes post, allowing subscribers who missed them to catch up on the stream. Additionally, Substack offers AI-generated clips for social media sharing.
Substack has always been a platform for hosting newsletters, however, in recent years it has expanded its offerings to include video support in many of its products. This started with the ability for publishers to upload or record videos directly into their posts, and later included video support for it conversation and Notes.
The platform began piloting live video in September, initially offering the tool to best sellers, creators with hundreds or more subscribers.
https://techcrunch.com/wp-content/uploads/2025/01/substack-livevideo.png?w=1200
Source link