Substack now allows all publishers to stream live video

The substack has been tested Last year, it allowed Substack Bestsellers (the company’s top users) to stream video, communicate with a live audience, and even collaborate with other bestsellers. And now the advantage is It opens To every Substack publisher who wants to go live. The only prerequisite besides needing an account is having at least 10 free subscribers.

Publishers who go live can read comments as they come in, similar to Twitch. They can also collaborate with other publishers by asking them to make a call. Currently, Substack only supports up to three people in a single call.

After your stream ends, you’ll get a copy of the VOD and also some AI-generated notes. The VOD can be published as its own post to ensure that readers and fans who missed it can experience the stream on their own time. Video on demand (VOD) videos are public by default when shared as a post, but they can also be protected by a paywall. Substack’s AI can create clips that you can share to entice viewers to watch the main VOD if you’re interested in promoting your content elsewhere.

Substack claims that its bestsellers are happy with this feature, allowing them to engage with readers and viewers better than before. The full impact of live video on Substack is still in doubt until more publishers try it. Given the number of options available for live video streaming these days, it’s not certain that it will be found here.