Rep. Bruce Westerman, R-Arkansas, discusses the Forest Service’s wildfire briefing, the Fix Our Forests Act returning to the House floor for a vote, and President-elect Trump preparing executive orders related to energy dominance.
State Farm has decided not to air an ad during Super Bowl LIX next month.
“Our focus is firmly on providing support to the people of Los Angeles,” a company spokesperson told FOX Business on Thursday. “We will not be advertising during the game as originally planned.”
State Farm announced in March 2024 that it would stop covering 72,000 California home and condo insurance policies in the summer. (John Grimm/LightRocket via Getty Images/File)
The insurer’s decision, first reported by Ad Age, comes as… Los Angeles area It has been battling forest fires that have left at least 25 people dead since January 7. The fire from the largest fire, the Palisades Fire, damaged or destroyed about 5,000 structures alone.
Super Bowl Lakes It is scheduled for February 9 in New Orleans. Advertisement spots during the championship game are very popular every year.
What insurance companies have the most exposure in California?
State Farm, its agents and employees are “all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy,” a State Farm spokesperson said.
“State Farm serves more than 8 million customers In california — more than any other insurance company — and we’ve been doing it for nearly 100 years,” the spokesperson told FOX Business. “Our claims force is the largest in the industry and we bring the full scope and strength of our disaster response teams. To help clients recover, whether they are on the ground in Los Angeles or across the country.”
The insurer had filed more than 7,850 home and auto claims and “returned approximately $50 million into the hands of customers” as of Thursday morning, according to a spokesperson. She expects these numbers to rise “as residents return and the damage is assessed.”
State Farm in the Golden State insures more than 1 million homes and 4 million vehicles, including 250,000 homes and 880,000 cars in Los Angeles County, according to the company.
State Farm announced in March 2024 that it would discontinue coverage 72,000 Home and Apartment Policy In California in the summer. The company cited inflation, regulatory costs and increased disaster risks for its decision and had previously stopped accepting new applications in the state.
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Earlier this week, the company said Los Angeles-area homeowners with policies “on the books” on Jan. 7 that were damaged by the wildfires will get policy renewal offers, putting pressure on the “notification process for non-renewal homeowners.” In fire-stricken areas.
Three of the active wildfires in the Los Angeles area have been burning for more than a week. Those fires — the Palisades, Eaton and Hurst fires — were 22%, 55% and 98% contained, respectively, as of Thursday afternoon, according to Cal Fire. Another fire started in Ventura County on Monday and is 85% contained.
A firefighting plane drops the Palisades Fire in the Pacific Palisades neighborhood of Los Angeles on January 7. (Brian Van Der Brug/Los Angeles Times via Getty Images)
This view shows the devastation left by the Palisades Fire in the Pacific Palisades neighborhood of Los Angeles on Saturday. (Axel/Bauer-Griffin/GC Images/Getty Images)
Watch it: Photos capture planes helping fight wildfires in California
The four fires burned approximately 38,700 acres.
Eric Revell contributed to this report.
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