Starbucks requires customers in South Korea to stop

South South Starbucks is witnessing this accurate phenomenon and is now preventing sponsors from bringing large pieces of work equipment, and treating cafes such as offices that have been relieved of comfort.

“While laptops and smaller personal devices are welcomed, customers are required to refrain from bringing office computers, printers, or other huge elements that may limit the seats and affect the common space,” Starbucks spokesman told Starbucks. luck In a statement.

The company said it will remain a “welcoming third space.” Changing the store’s policy was first I mentioned before Korea Herald.

Starbucks has been a key player in Korea since then Open its first store There, in the Edai neighborhood of Seoul, in 1999. South Korea has exceeded Japan in the number of Starbucks stores, which was distinguished by 2050 locations in Japan 2040, although it is less than half of its population.

But the coffee chain campaignCagongjok“A term referring to individuals who spend long periods of work in cafes, which may indicate a variable position towards customers who may be loyal but take the booms of booms. The efforts made to become a third comfortable area It is empty of it. South Korea Starbucks is owned by the majority by the giant retail company E-Mart Inc. As of 2021. Starbucks continues to oversee its licensed work.

For years, there were pockets of Cagongjok as a result of the work mutation from the remote from Covid, as well as the rise of temporary contract jobs yet 1997 Asian financial crisisAccording to an atmosphere of Elffing Hyang, associate professor of Korean society and culture at the University of Kurtin in Australia.

“It is a truly cheap way to work,” said Elfing-Hwang luck. “You can only go and get a cup of coffee, and work there – but people take a little bit to the extreme at the present time.”

High vision Cagongjok

Korea has a strong culture in the tea room, Kim Renault, Korean Professor of Korean Language, Culture and International Affairs at George Washington University, luck.

“Even when they were poor dirt, people gathered in tea rooms to discuss things (such as) literature, art, politics or anything, and they felt that they were civilized,” she said.

But Cagongjok-Portmanteau is one of the Korean words of the café, study, and a word of a tribe that took the meaning of contempt-gained public awareness as a result of the labor market in South Korea and turned remote work. The epidemic caused the flow of employees who need to work remotely, but with many Koreans returning to his position, The restrictions of the government It is limited to the amount of space available to companies to establish their employees in offices – especially in the South Korean capital in Seoul, where Sufi rental prices are exposed while companies are fighting on offices. The vacancies in the office in Seoul remained in the last quarter by 2.6 %, according to April Data From the CBRE commercial service, while the rent for offices increased on average 1.5 % of the quarter before.

Elfving-Hwang said that Korean companies that fail to find office spaces or bear their costs have prompted some to allow employees to work in third or remotely shared workshops.

She said: “People have just started working from home, and (companies) discovered that they do not necessarily need space in the same way.” “Part of the reason is that it has become more than a practice that many companies have discovered that they do not necessarily need their own office.”

However, not all the owners of the café are sympathetic to changing the culture of work, Cagongjok call “Electricity thieves” He claims that the beneficiaries remain in their work for hours while sponsoring them only a cup of coffee at that time.

While workers’ rise in cafes represents the shift of cafes from the entertainment place to a workplace, Elfing-Hwang said it believes it is just a matter of time before cafes are hatched to divert the balance towards the reputation of relaxation.

She said, “I was surprised that it took a long time.”

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