Brian Nicole, CEO of Starbucks, doubles his push to return employees to the office.
on monday, CEO Brian Nicole said In a note of employees, support partners and managers for people will come to the office for four days a week starting in late September.
Starbucks also expand the expectations that workers need to move to their axes in North America in Seattle or Toronto, and these workers will now be in any of the sites they will have a year to do this step. The company said it will also make purchases for employees who are not planning to meet these expectations as part of this broader mandate.
“We are re -establishing the culture of our office because we do the best of what we have when we are together.” “We share ideas more effectively, creatively solve problems, and move much faster. Being personally also helps us to build and enhance our culture. We are working to change work, all these things are more important than ever.”
In April, and The company informed us the same sales It fell in the fifth consecutive quarter to start in 2025, and it is a result called “disappointing”.
Starbucks shares only increase by 2 %, compared to an increase of approximately 7 %.
The company is moving in a comprehensive repair process for the brand in an environment in which the consumer spending is offered to pressure. Nicole Join the company last year In a high -level transition from Chipotle, where he served as CEO since 2018.
In a recent memo, Citi Jon Tower wrote that he is eager to hear more about “updates on the schedule and potential costs related to re -formation and progress in simplifying the list”, in the next separate report of the company.
Company It was revealed in a file Earlier this month, senior executives can earn up to $ 6 million to grant shares if it achieves cost reduction.
“We are leading a major change throughout the company while maintaining loyalty to our basic values,” Nicole wrote on Monday.
“We know that we are asking a lot of every partner while we are working to turn the work. We understand that the updated office culture may not work with everyone.”
Brock Dibalma is a great correspondent in Yahoo Financing. Follow it on x on @Brokedipalma Or send it by email to [email protected].
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