Starbucks is a pioneer in the “Future Café” with comfort

Starting in New York and South California, Starbucks reinforce its stores with distinctive features aimed at developing “VIBE”, as part of Niccol’s Return to the Starbucks plan. Among the changes, Starbucks add more comfortable seats, warmer lighting and locally inspired art to try to give each designer more than a unique feeling.

With the permission of Starbucks Coffee

In Bridgehampton, New York, the site that is among the first to be reshaped, chairs and comfortable sofas, highlighted by dark green walls and solid wood floors give the site a distinct look. The redesigned store in East Hampton, New York, is also highlighted on its walls to honor the city’s coastal site and marine roots.

With the permission of Starbucks Coffee

With the permission of Starbucks Coffee

Starbucks sites that have been redesigned are part of the Niccol plan to make Starbucks a place where customers want to spend time. Regardless of the re -design, some changes include providing ceramic cups for some internal orders, as well as returning the building tape to customers to add their milk and sugar to drinks. The company also directs Parista to recognize customer heat, to help them feel welcome.

Starbucks also made major strategic changes to improve efficiency, including Cut the menu and a large -scale drink And get rid of some options Drink allocations. The new request algorithm that was tried during the first quarter also helped the company reduce waiting times, with three quarters of requests in test sites that reach less than four minutes in the peak.

With the permission of Starbucks Coffee

The big changes led by Nicole have attracted praise from the founder of Starbucks Howard Schultz, who said it “I did the wheelAfter hearing the CEO’s plan for the Starbucks plan.

However, the changes have not yet resulted in the financial statements, as the company has reached $ 8.8 billion for the second quarter, Less less than analysts’ expectations. Nicole said in a note in April, however, he was confident of his transformation plan.

“We have a lot of work in the future, but we are on the right track and move quickly,” Nicole said.