Starbucks cuts 30 % of its list

Starbuck Brian Nicole CEO He reaffirmed his commitment to simplify the coffee chain list on Tuesday, and revealed plans to reduce 30 % of food and beverage offers.

“In the coming months, we will see us starting to improve our list offers, which led to a decrease of approximately 30 % in both drinks and SKUS at the end of the fiscal year 2025,” Nicole told analysts in a profit call.

Niccol – only five months in the job – said that the company will respond to customer trends and its changing preferences in order to devise its choice of drinks and food.

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Nicole acquired the troubled coffee chain of the former CEO Lakmman Narayashan In September, it announced in a short time many changes to its stores, including repeating the construction tape. Nicole also said that the company will return to cafes to the aesthetic of the previous “café” with “personal touches” such as cups and curtains, all in an attempt to reflect the decline in sales and low traffic on foot.

It also included part of its instant strategy to simplify the coffee chain “Very complicated menu” In order to better agree with its identity as a café company, separate the captured mobile orders from the cafe experience, and fix its pricing structure. He also told Niccol Fox Business in an exclusive interview in December that it aims to make pricing on its application more transparent.

“We have focused on simplifying our list to put partners for success, improve consistency, push customer satisfaction, and enhance our economies,” Nicole told analysts. “As part of this work, we have made some late simplification processes to the collection of our holiday products and we think we have more opportunities because we are following the process of disciplined stage of innovation and providing a fewer number”

index	protection	last	Changing	% Change
astonishment	Starbucks Corp.	106.78	+6.37	+6.34 %

Starbucks CEO says that the transparency of pricing is better necessary for the mobile phone application

On Monday, spices-which were removed during the Covid-19–to Starbucks around the United States and Canada, provides customers with the ability to add their cream, milk and localities.

Parestas also started a position “i.e.” required drinks “here” in coffee cups, glasses or a customer cup. The company also restored free or iced coffee packages, or hot or iced tea to dining customers during the same visit.

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In November, the coffee giant also stopped charging customers for soy milk, oat milk, almond milk and coconut milk at locations owned by the company in the United States and Canada. This step resulted in a 10 % decrease in prices for customers who allocate their drinks with non -dairy milk, according to the company,

As part of its strategy to improve workforce morale, the company plans Double the paid parents ’leave Benefits this spring. For some workers, it reaches three times the original amount.