Starbrex Brian Nicole’s CEO talks with Les Kalaman at Fox Business from the company’s leadership conference, where he weighs growth and growth strategies, in addition to adding cold protein foam to drinks in the list innovation.
Four minutes or less. This is the duration of Starbucks CEO to take from an order to drinking on hand.
The new operating model is called “green apron service”, according to WGN. Brian Nicole, CEO of Starbucks, said he believed he needs to become “the greatest customer services company in the world again.”
Nicole in Starbucks on the outskirts of Chicago on Wednesday was discussing the initiative, which tries to run late sales.
He said: “It focuses on placing enough partners on the list in stores, and then it is published properly so that they can provide customer connection, that experience, which was already founded Starbucks.”
Starbucks get rid of the request option, as the CEO pays a transformation

A worker at the Starbucks Café takes a drink at the Detroit Metro Airport in Michigan. (Jim West/Uc/Universal Images Group via Getty Images/Getty Images)
Two weeks ago, Starbucks The sunset decided to arrange mobile phones and the concept of capturing only in the fiscal year 2026 after evaluating the North American portfolio to ensure that “the appropriate cafes are in the right sites to pay profitability and provide a Starbucks experience,” Nicole said in the latest call call.
Nicole said that the seizure and going model was “excessive transactions and lacking warmth and human communication that determines our brand.” It is currently from 80 to 90 of these sites. Some of them will not approach completely, but instead it is converted into traditional cafes with sitting.
Starbucks sets new workers’ bases for workers while renewing it.

Starbucks Café in New York, on Monday 28 July 2025. (Victor J. Blue / Bloomberg / Getty Images)
Since assuming the position of CEO in the fall of 2024, Nicole has been trying to rebuild the company’s culture through “Return to Starbucks “strategy.
Niccol has pledged to increase investments in employees in all American stores owned by Starbucks, which exceeds 10,000 people by the end of this summer. The company said that it will invest more than half a billion dollars of additional working hours in its American stores during the next year.
index | protection | last | Changing | % Change |
---|---|---|---|---|
astonishment | Starbucks Corp. | 94.18 | +0.81 |
+0.87 % |
Starbucks net revenue 3.8 % increased to 9.46 billion dollars, overcoming the estimated analysts of $ 9.31 billion, although its total sales in stores decreased by 2 % for the quarter ending on June 29, Reuters Sixth in a row said. Analyst analysts estimated a decrease of 1.19 %, according to the data collected by LSEG.

Customers in the drive in Starbucks Café in Hercules, California, United States, on Thursday, July 28, 2022. (David Paul Morris / Bloomberg / Getty Emoz)
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In the largest market for North America, a quarterly decrease The same store sales It was fixed in 2 %.
Fox Business’ Daniella Genovese and Reuters contributed to this report.
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