Starbucks CEO wants the service goal for 4 minutes with the green APRON program

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Four minutes or less. This is the duration of Starbucks CEO to take from an order to drinking on hand.

The new operating model is called “green apron service”, according to WGN. Brian Nicole, CEO of Starbucks, said he believed he needs to become “the greatest customer services company in the world again.”

Nicole in Starbucks on the outskirts of Chicago on Wednesday was discussing the initiative, which tries to run late sales.

He said: “It focuses on placing enough partners on the list in stores, and then it is published properly so that they can provide customer connection, that experience, which was already founded Starbucks.”

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Starbucks Parista drinks

A worker at the Starbucks Café takes a drink at the Detroit Metro Airport in Michigan. (Jim West/Uc/Universal Images Group via Getty Images/Getty Images)

Two weeks ago, Starbucks The sunset decided to arrange mobile phones and the concept of capturing only in the fiscal year 2026 after evaluating the North American portfolio to ensure that “the appropriate cafes are in the right sites to pay profitability and provide a Starbucks experience,” Nicole said in the latest call call.

Nicole said that the seizure and going model was “excessive transactions and lacking warmth and human communication that determines our brand.” It is currently from 80 to 90 of these sites. Some of them will not approach completely, but instead it is converted into traditional cafes with sitting.

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New York population is running through Starbucks

Starbucks Café in New York, on Monday 28 July 2025. (Victor J. Blue / Bloomberg / Getty Images)

Since assuming the position of CEO in the fall of 2024, Nicole has been trying to rebuild the company’s culture through “Return to Starbucks “strategy.

Niccol has pledged to increase investments in employees in all American stores owned by Starbucks, which exceeds 10,000 people by the end of this summer. The company said that it will invest more than half a billion dollars of additional working hours in its American stores during the next year.

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astonishment Starbucks Corp. 94.18 +0.81

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Starbucks net revenue 3.8 % increased to 9.46 billion dollars, overcoming the estimated analysts of $ 9.31 billion, although its total sales in stores decreased by 2 % for the quarter ending on June 29, Reuters Sixth in a row said. Analyst analysts estimated a decrease of 1.19 %, according to the data collected by LSEG.

Driving through Starbucks

Customers in the drive in Starbucks Café in Hercules, California, United States, on Thursday, July 28, 2022. (David Paul Morris / Bloomberg / Getty Emoz)

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In the largest market for North America, a quarterly decrease The same store sales It was fixed in 2 %.

Fox Business’ Daniella Genovese and Reuters contributed to this report.



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