YouTube It continues to control Podcast space, but Spotify actively works to bridge the gap. The latest development: a new feature that allows users to know the number of times that only a voice episode or a podcast video or its observation was listened to.
Streaming Giant revealed the new podcast scale called “Plays” on Tuesday, allowing users to know the most popular podcast episodes. This is the first time that the podcast scale can be displayed like creators and users.
The plays will appear next to the podcast episode all over the app, including the home page, the loop page, and the display page. It is also available for creators on Spotify for creators and Megaphone.
Through this new scale of podcasts, Spotify aims to encourage users to explore the podcast that they may not be aware of, especially if they see that other listeners prefer these rings.
For creators, this information sheds light on the episodes than others with the masses, and most importantly, allowing them to stop their performance against competitors.
It follows the Spotify advertisement First quarter profitsAnd revealed a profit of 5 million distinguished subscribers, with a total of 268 million. This is the second highest total ever and the largest increase in the first quarter since 2020.
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